Bassett & Bassett Expands Global Reach Opening Asia Pacific Office In Pune And Middle East Representation In Beirut

Former Bassett Detroit-based VP and India Native Vidya Moorthy Named Managing Director Asia Pacific Office In Pune, India

Former American Arab Chamber of Commerce Head Nasser M. Beydoun Named Managing Director Middle East, Beirut, Lebanon

Feb 03, 2016, 10:00 ET from Bassett & Bassett

DETROIT, Feb. 3, 2016 /PRNewswire/ -- Detroit-based Bassett & Bassett Communication Managers and Counselors has expanded globally with an Asia Pacific Operations office in Pune, India and Middle East representation in Beirut, Lebanon.

The Asia Pacific Operations office is led by former Detroit-based Bassett Vice President – Client Services and India native Vidya Moorthy.  Moorthy starts with a staff of three and three India-based clients.

Former American Arab Chamber of Commerce head and internationally prominent Middle East-American business executive Nasser M. Beydoun is now Managing Director Middle East, in addition to Vice President – Multicultural Marketing.  Beydoun is a Lebanon-born US citizen.

"The business world is global, multicultural and wired 24-7 now," Bassett Chairman & CEO Leland Bassett said. "This strengthens our unique multicultural and ethnic strategic communication capabilities seamlessly across the globe."

The Bassett firm is thought to be the only human communication behavior firm in the nation that includes Christian, Jewish, Hindu and Muslim principals.

The Asia Pacific Operations Office also includes, in addition to Moorthy, two Communication Managers and Counselors, Radhika M. Sheth and Hetal R. Thanki; and Production Associate Abheek Dhar. 

Middle East Managing Director and Bassett Vice President – Multicultural Marketing Nasser M. Beydoun was previously CEO of Qatar-based Wataniya Restaurants, Inc, in which he built, opened and operated 40 restaurants in the Middle East, representing 19 international brands.  He was named Michiganian of the Year by the Detroit News in 2006 for his work building economic bridges between the Middle East and Michigan.

About Bassett:  Bassett & Bassett Communication Managers and Counselors is a professional services firm specializing in human communication behavior, headquartered in Detroit with offices in Pune, India, and Beirut, Lebanon.

Bassett & Bassett provides a full range of strategically integrated communication management, implementation and counseling services to achieve client objectives. This includes the design and implementation of strategic communication management programs integrating marketing, branding, advertising, public relations, community engagement, digital marketing, social media, news media relations, special and promotional events, and other specialized forms of communication.

SOURCE Bassett & Bassett