NEW YORK, Jan. 6 /PRNewswire/ -- For the third year in a row, BBDO Worldwide has topped The Big Won, which tracks agency performance across all marketing disciplines as measured by the quantity and quality of awards won.
Among this year's survey highlights:
- Almap BBDO in Brazil was the most awarded single agency in the world. With BBDO New York (#3), AMV BBDO London (#4), and BBDO/Proximity Malaysia (#8), BBDO Worldwide had four of the top ten
- Eight BBDO agencies were ranked #1 in their respective countries: Australia, Brazil, Dominican Republic, France, Malaysia, New Zealand, Russia and the U.S.
- BBDO agencies created
a) the top three most awarded print campaigns in the world; b) the most awarded poster campaign of the year; c) three of the top ten most recognized multimedia creative campaigns; d) four of the top ten most awarded direct campaigns; and e) a top ten digital effort
- Proximity Worldwide, a BBDO company, topped the list of direct marketing agencies for the third year in a row
- Marcello Serpa, Partner and Executive Creative Director at Almap BBDO, was the most awarded creative leader in the world. Twelve BBDO creative leaders were also ranked among the top Chief Creative Officers, top Executive Creative Directors or top Creative Directors
For further details, go to www.thebigwon.com.
Patrick Collister, founder and author of The Big Won, wrote, "As well as doing the bread-and-butter work to the highest standards, BBDO is uncovering inspirational new ways of engaging consumers in new places, meeting the future with innovative work that defies categorization."
"The best work yields the highest returns for our clients," said Andrew Robertson, President and CEO, BBDO Worldwide. "This provides compelling evidence that we are doing great work across our client base, across all media and disciplines, and across the world. The fact that it's the third time in a row that we've won The Big Won proves that 'The Work, The Work, The Work' is no statement of intent, it's a way of life."
BBDO Worldwide is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE BBDO Worldwide