NEW YORK, Feb. 12, 2014 /PRNewswire/ -- The Gunn Report, an annual analysis of the winners' lists of the world's most important advertising industry award shows, has released its 2013 findings.
For an unprecedented eighth consecutive year, and the eleventh time in the 15-year history of this report, BBDO Worldwide has been named the most creative agency network in the world.
(No other agency network has won more than twice.)
And this year, BBDO amassed the biggest winning point total ever (205 points, and a margin of 34 points more than its nearest competitor).
BBDO Worldwide was also named the most awarded agency network in Digital and Film for the second year in a row.
"The Gunn Report matters," said Andrew Robertson, President and CEO of BBDO Worldwide, "first and foremost, because of the strong proven correlation between work that does well in awards shows and work that performs in the market. Great work works great. Secondly, because it is truly global. The Gunn Report analyzes the results of the most important advertising awards shows around the world. And thirdly, because it only gives credit to the best of the best: you don't get any points for getting onto a shortlist."
BBDO agencies in more than 20 countries and every region contributed to the network's success. Two of these were ranked among the top-five individual agencies in the world (Almap BBDO in Brazil #3, and Clemenger BBDO in Melbourne #5). In addition, BBDO agencies delivered three of the top ten most awarded television commercials in the world ("Beer Chase" from Clemenger BBDO Melbourne #3, "Offroad" from BBDO Proximity Berlin #7, and "From Love to Bingo" from Almap BBDO Brazil #9).
This year's report was based on information derived from 46 regional, local and global competitions covering TV & Cinema, Print, Digital and Integrated work.
"We are in an age when likeability and acclaim is essential to an ad's success. Creativity is not just advertising's, but also the economy's, most important resource," said Donald Gunn, founder and author of The Gunn Report. "For BBDO, to be at the top for eleven of the last fifteen years – indeed for the last eight years in a row – there is only one word for it. Respect!"
Further details regarding this year's Gunn Report can be found at http://bbdo.gunnreport.com/corporate/.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For eight years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report, and for six years in a row, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was also named the world's most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by each of the leading industry trade publications.
SOURCE BBDO Worldwide