BBDO Worldwide Tops The Gunn Report as the World's Most Awarded Network for the Fifth Year in a Row

NEW YORK, Jan. 21, 2011 /PRNewswire/ -- Having been named Network of the Year at Cannes and then in The Big Won Report, BBDO Worldwide has been named the "Most Awarded Agency Network in the World," in The Gunn Report (www.gunnreport.com), which combines the winners' lists from the most important advertising award shows in the world.

This is the fifth year in a row that BBDO has been ranked #1 and the eighth time in the 12-year history of this report.  No other agency network has won more than twice. 

BBDO's Brazilian agency, Almap BBDO, was the number one ranked agency in the world for the third time since The Gunn Report has been published.  Almap BBDO was also the number one ranked agency at the Cannes International Advertising Festival and in The Big Won, which ranks an agency's performance across all media and marketing disciplines, an unprecedented accomplishment.

The Gunn Report wrote, "Here's applause to all those BBDO offices, everywhere around the world, who contributed to the magnificent 202 total points score.  BBDO has a mantra, 'The Work.  The Work.  The Work.'  The evidence suggests it isn't just a slogan but a way of life.  What a great way to run an advertising agency." 

28 BBDO agencies covering 24 different markets across all geographic regions contributed to the agency's overall #1 ranking.  In alphabetical order:

Almap BBDO in Brazil, AMV BBDO in London, BBDO Argentina, BBDO Bangkok, BBDO Dusseldorf, BBDO Guerrero Proximity in the Philippines, BBDO Mexico, BBDO Moscow, BBDO New York, BBDO Portugal, BBDO/Proximity in Singapore, BBDO Toronto, CLM BBDO in France, Clemenger BBDO and Clemenger Proximity in Melbourne, Colenso BBDO in Auckland, Contrapunto BBDO in Madrid, DLV BBDO in Italy, FHV BBDO in Amsterdam, Graffiti BBDO in Bulgaria, Impact BBDO in Dubai, Juniper Park in Toronto, Net#work BBDO in South Africa, Pages BBDO in the Dominican Republic, Proximity BBDO in Brussels, Proximity Canada, Proximity London and Sancho BBDO in Colombia.

BBDO had two of the top 15 agencies in the world in Digital:  Almap BBDO (#11) and BBDO New York (#15). 

Andrew Robertson, President and CEO of BBDO Worldwide, commented, "Earlier this year, a study conducted by the Institute of Practitioners in Advertising (IPA) and The Gunn Report proved that creatively awarded campaigns were 11 times more effective than non-awarded ones.  This is, therefore, a big deal.  Winning it once could be lucky.  Five times in a row is no accident.  It takes an absolute commitment to doing the best work possible, agency by agency, campaign by campaign, client by client."

The idea behind The Gunn Report is to combine the winners' lists from the most important award shows everywhere in the world.  Some of these are global, some regional, some national.  For 2010, The Gunn Report included the top 41 shows in the world for TV and Cinema, the top 19 for Print, the top 18 for Interactive and the top 18 for All Gunns Blazing. 

BBDO Worldwide is a part of Omnicom Group Inc. (NYSE: OMC, www.omnicomgroup.com).  Omnicom is a leading global advertising, marketing and corporate communications company.  Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.  

SOURCE BBDO Worldwide