NEW YORK, Jan. 10, 2012 /PRNewswire/ -- For the fifth year in a row, BBDO Worldwide has topped The Directory Big Won, an annual ranking which tracks the performance of agencies across every marketing communications discipline. This recognition comes on the heels of BBDO having been named the Global Advertising Agency Network of the Year by two leading industry publications, Adweek and Campaign.
This year's Big Won rankings were compiled from some 6,000 awards won by 4,048 campaigns on behalf of nearly 2,500 clients by 1,300 agencies.
Patrick Collister, the author of The Directory Big Won, noted, "The value of creative awards is in indicating which campaigns have, in all likelihood, given their clients real return on investment. And the value of the Directory Big Won rankings is in identifying which agencies are most likely to generate remarkable commercial results for their clients."
He added, "To say that BBDO 'gets it' would be an understatement. BBDO agencies are consistent, relying on work across a spread of clients and platforms, rather than on one or two runaway successes. The agency is clearly delivering the best work for its clients above the line, below the line, offline and online."
BBDO dominated this year's Big Won agency rankings with five of the world's Top Ten agencies, including the top two: BBDO New York (#1) and AlmapBBDO in Brazil (#2). Other Top Ten BBDO agencies were ColensoBBDO, Auckland (#5), AMVBBDO London (#6) and ClemengerBBDO Melbourne (#10). BBDO agencies were also ranked #1 in eight countries: Australia, Brazil, Canada, New Zealand, Philippines, Russia, US and UK.
-ColensoBBDO, Auckland was the top agency in the world in Direct
-BBDO New York was ranked the number one agency in the world for TV/Film/Video
-AlmapBBDO in Brazil was the number one individual agency in the world for Print
-AMVBBDO London created the top TV campaign in the world: "Who Killed Deon?" for the Metropolitan Police
And BBDO dominated the talent rankings, with two of the top five Chief Creative Officers in the world (#1- David Lubars of BBDO North America; #5- Marcello Serpa of AlmapBBDO in Brazil), and the top four Executive Creative Directors: #1 Nick Worthington (ColensoBBDO), #2 Paul Brazier (AMVBBDO), #3 Greg Hahn (BBDO NY) and #4 Ant Keogh (ClemengerBBDO Melbourne).
Further details can be found at www.directnewideas.com.
"The best work yields the highest returns for our clients, whatever the medium or discipline. There is a clear, proven, correlation between creativity and effectiveness," said Andrew Robertson, President and CEO, BBDO Worldwide. "That's why this matters. And that's why we have a relentless focus on delivering the world's best work, day-in and day-out, campaign by campaign, client by client, and agency by agency."
BBDO's mantra is "The Work. The Work. The Work." Every day, people in 288 offices in 80 countries work job by job and client by client to create and deliver the world's most compelling commercial content. BBDO was recently named Global Agency of the Year by both Adweek and Campaign magazines and is universally recognized as the world's most creative AND effective agency network. For the past five years, BBDO has been Network of the Year at Cannes as well as the world's most awarded agency network in The Gunn Report and Directory Big Won. In addition, Effie Worldwide named BBDO the world's most Effective Agency Network in its inaugural Effie Effectiveness Index released last year.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE BBDO Worldwide