BDA Appoints Tamara Borello as Divisional Vice President of Sales

Experienced Sales Executive Will Focus on Client Expansion, Growth, and Integration

WOODINVILLE, Wash., March 19, 2025 /PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes-Benz, today announced the appointment of Tamara Borello to Divisional Vice President of Sales. Tamara brings deep industry expertise to the role, a strong track record of driving growth, and will strengthen BDA's global sales team as the company continues to expand its footprint and client offerings.

Tamara joins BDA with over 20 years of experience across sales and operations, holding leadership positions at ePromos Promotional Products and Staples. As the Divisional Vice President of Sales, Tamara will oversee a portfolio of clients, maximizing adoption of BDA's comprehensive suite of services to deepen client relationships, grow client businesses, and support the customer experience.

"Strong sales leadership is essential to driving BDA's continued growth," said Barry Deutsch, Chief Sales Officer at BDA. "Tamara brings the expertise and customer-focused approach necessary to elevate our sales operations, enhance partnerships and fuel our broader business objectives. Her leadership will be instrumental as we scale our offerings and expand our reach."

"BDA's collaboration with top brands across industries showcases the team's creative approach, strong sense of community, and relentless drive for innovation," said Tamara Borello. "These characteristics, along with BDA's immense growth potential, drew me in, and I look forward to scaling BDA's sales and service offerings as DVP of Sales."

About BDA
Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise Agency™ providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises. With over 40 years of experience, BDA brings brands closer to their customers by providing highly engaging promotional products and branded merchandise experiences. Renowned clients across automotive, sports, technology, entertainment, medical, fitness, and beverage industries rely on BDA to activate, inspire, and promote their events, employees, and brands. BDA is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. For more information on the power of merchandise, visit www.bdainc.com.

SOURCE Bensussen Deutsch & Associates, LLC