Be A Patron And Shop At Museum Stores On Museum Store Sunday #museumstoresunday
WASHINGTON, Sept. 26, 2018 /PRNewswire/ -- On Sunday, November 25, 2018, for the second consecutive year, more than 700 museum stores representing all 50 states and the District of Columbia, ten countries, and three continents will offer inspired shopping at museums and cultural institutions. The Museum Store Association (MSA) is thrilled to present Museum Store Sunday - an exciting international annual event and shopping campaign for consumers and museum visitors.
For more information on Museum Store Sunday: https://museumstoresunday.org/museum-store-sunday/
On November 25, 2018, during Museum Store Sunday, holiday shoppers will be able to find distinctive gifts filled with inspiration and educational value. Through their purchases, shoppers will support museums and cultural institutions, enabling ongoing and future appreciation and knowledge. Proceeds from purchases at museum stores support the missions and programming of museums.
The mission of Museum Store Sunday is of global reach. In partnership with the United Kingdom's Association for Cultural Enterprises and the Museum Shops Association of Australia and New Zealand, MSA's Museum Store Sunday aims to be the global annual day to Be a Patron -- shop conscientiously and support museum stores and their missions worldwide.
Ione Saroyan, President of the MSA Board of Directors and Director of Merchandise Operations at the New-York Historical Society Museum and Library commented, "After our launch success in 2017, we are excited to welcome a growing number of great institutions to be a part of Museum Store Sunday 2018. This initiative gives people a chance to support local businesses, give back to the community through local non-profit museums, support good causes, find unique holiday gifts, and enjoy an entertaining and educational experience at favorite museums, all at the same time."
Shop with Purpose
On November 25th, Museum Store Sunday will offer special shopping experiences showcasing broad assortments of highly curated, unique, mission-specific gifts. This year's campaign for Museum Store Sunday is "25 on the 25th." MSA is encouraging participating museum stores to offer 25% off discounts during the day, along with other "25 on the 25th" promotions and events to commemorate the day. For a list of participating institutions and promotions, please visit https://museumstoresunday.org/participating-museums/ .
From books to jewelry, to children's products and home accessories, there is something for everyone. (You can find the MSA gift guide on the Museum Store Sunday's website -https://museumstoresunday.org/press-inquiries/). These products have been carefully curated to reflect the individual qualities and personalities of each institution. Sales of items purchased at Museum Stores fund important cultural programs at participating museums and institutions. "Be a Patron" and Shop Museum Store Sunday.
Museum Store Sunday is an initiative supported by the Museum Store Association in partnership with the United Kingdom's Association for Cultural Enterprises, and the Museum Shops Association of Australia and New Zealand. Participation in Museum Store Sunday is open to all independently operated museum stores and non-profit retailers located at museums, zoos, aquariums, botanical gardens, historical sites, and other unique cultural institutions within the United States and abroad.
About the Museum Store Association (MSA)
The Museum Store Association is a 501(c)3 international organization with the mission of advancing the non-profit retail industry, its museum stores, and the success of the professionals engaged in it. MSA offers educational information and programs throughout the year culminating in an annual conference and trade show, MSA FORWARD, highlighting the best in the industry. By advocating for and encouraging high standards of curated products, knowledge, and professionalism, MSA helps museum stores and their non-profit retail professionals better serve their institutions and the public. For more information visit www.museumstoreassociation.org and follow Museum Store Sunday on Instagram and Facebook for more details.
NOTE TO EDITORS:
Inaugural year -- 2017 Key Facts:
Museum Store Sunday 2017 vs. Sunday after Thanksgiving 2016:
- +37% increase in museum visitors
- +32% increase in store visitors
- +60% increase in net sales
- +23% increase in museum store transactions
73% of participants described their sales for MSS as having increased or significantly increased:
- "triple digit sales increases"
- "best Sunday after Thanksgiving ever"
For More Information, Please Contact:
Hello PR Group
Marisa Jones Issa, [email protected], (323) 452-3310, Mobile (323) 989-2925
Erinn Cortez, [email protected], (323) 452-3310, Mobile (323) 813-5211
SOURCE Museum Store Association
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