Be the Face in the UAE of One of the Most Recognized Global Brands

DUBAI, UAE, September 9, 2014 /PRNewswire/ --

Western Union launches hunt for its 'My WU' loyalty program UAE Brand Ambassador by unveiling interactive "Face of My WU®" Facebook Competition 

The Western Union Company (NYSE:WU), a world leading money transfer company, is calling on every Facebook user in the UAE to step forward and participate in "Face of My WU®", an interactive and engaging 'social-sharing' Facebook competition whereby one lucky winner in the UAE will become part of an exclusive media campaign for the company's recently introduced loyalty program - My WU. The competition, which was launched recently, has witnessed an enthusiastic response with more than 1500 people who have applied online to date in a bid to become the new face of Western Union loyalty program in the UAE.

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Participants can enter the contest by visiting the competition page and uploading a photo online https://www.facebook.com/WesternUnion/app_463138823803793 and using their social graph to get votes from family and friends all over the world. The competition will conclude on September 28th. A panel of judges will select the finalists from the top 10 entries with the most number of votes and the winner will be announced on September 30, 2014. The winner will be part of a My WU photo shoot.

Marc Aubry, Marketing Vice President for MEA, APAC, Eastern Europe and CIS of Western Union said, "Western Union continues to be an integral part of people's lives in the UAE. Now we are inviting them to be part of ours. Face of My WU® is our most recent initiative that strives to bring the customer to the center of everything we do. Western Union enjoys over 90% brand awareness in the UAE^[1] and our continued success rests on the loyalty and engagement of our customers."

Existing My WU members can participate using their membership number whereas non-members will need to register at http://www.westernunion.ae in order to obtain a membership number and participate in the competition.  

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1. Source: Western Union tracker research 2011

"With plenty of options available, customers today are inclined towards brands that engage with them rather than a one-sided relationship. We have always had a customer-centric approach to everything we do but we are really excited about involving them in such a manner whereby they get to be the face of our new customer loyalty program. We are proud of our customers' diversity and we want to celebrate this by giving them the opportunity to invite, share and engage their friends, families and loved ones across the globe to vote for them for a chance to win," added Marc Aubry.

Face of My WU® was a resounding success in some of the other countries that Western Union operates in such as Canada, Russia and Nigeria.  

About Western Union  

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of December 31, 2013, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of over 500,000 agent locations in 200 countries and territories and over 100,000 ATMs. In 2013, The Western Union Company completed 242 million consumer-to-consumer transactions worldwide, moving $82 billion of principal between consumers, and 459 million business payments. For more information, visit http://www.westernunion.com

SOURCE Western Union