Beachbody Challenge Promises Life-Changing Transformations Plus More Than $1,000,000 in Cash and Prizes

LOS ANGELES, April 3, 2012 /PRNewswire/ -- Beachbody®, the innovative fitness company behind products such as P90X® and INSANITY®, today announced the launch of their 2012-2013 Beachbody Challenge.  Designed to end the trend of obesity in America, the Beachbody Challenge allows consumers across the country to achieve personal fitness goals through the company's wide-array of industry leading fitness programs and highly nutritional supplements, while also offering the tangible incentive of more than $1,000,000 in cash and prizes. More importantly, the Beachbody Challenge uses a peer support model that arms each participant with the benefit of a devoted "coach" to assist and motivate them every step of the way.

According to the October issue of Archives of Surgery and a recent study in "Obesity," consumers achieved greater weight loss goals when they participate in groups, where there exists an ongoing, consistent level of peer support.  Since the company's inception in 1998, Beachbody has promoted the critical importance of peer support to achieving personal fitness goals. The company features a network of over 70,000 brand ambassadors known as "Coaches," that not only actively promote and sell Beachbody's products, but also serve as motivational resources for each and every Beachbody customer that makes the commitment to one of the company's wide array of home-exercise programs.

The Beachbody Challenge is the ultimate display of the power of peer support, as participants pair up with Coaches in their personal journey to not only achieve their fitness goals, but also earn cash and prizes along the way.  They also have the option to join a Coach-led Beachbody Challenge Group with others who have similar goals for more accountability and support.  Participants are allowed to choose any one of Beachbody's industry-leading fitness programs as the foundation of their personal transformation, including P90X®, INSANITY®, TurboFire®, LES MILLS PUMP, Brazil Butt Lift®, 10-Minute Trainer®, and more.

"The Beachbody Challenge offers the most comprehensive mix of elite training methodology, nutritional guidance and critical peer support, for anyone ready to make the commitment necessary for a truly life-changing physical transformation," said Carl Daikeler, Chief Executive Officer, Beachbody, LLC. "But just in case all that isn't enough, we've taken it a step further by offering cash and prizes as a way to celebrate success, while demonstrating how committed we are to supporting the commitments of our customers."

Consumers committing to the Beachbody Challenge can log onto www.BeachbodyChallenge.com, choose their Beachbody fitness program, take a before photo and begin tracking their progress.  Entrants have several opportunities to win cash prizes throughout the year-long contest.  Daily prizes of up to $1,000 are awarded while monthly prizes of $1,000 are given out during the second week of each month.  The quarterly winners of $5,000 are chosen in July, October, January, and April, while the grand prize winners, receiving $100,000, will be announced in June at the mecca of Beachbody events, the Beachbody Coaches' Summit.  In addition, consumers can share their Shakeology Health Transformation story for a chance to win an extra $25,000.

For more information on Beachbody and all the fitness products they have to offer, please visit www.Beachbody.com. For more information on the Beachbody Challenge, visit www.BeachbodyChallenge.com.

About Beachbody®, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation's most popular fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, 10-Minute Trainer®, and Les Mills Pump among many others. Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough superfood shake called Shakeology®, AKA "The Healthiest Meal of the Day"), and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness community. The company's expansion into the beauty category includes brands Timeless Secret® and Derm Exclusive®. The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.

SOURCE Beachbody