Beachbody® Unveils Comprehensive Health & Fitness App Developed Exclusively For New Apple TV
SANTA MONICA, Calif., Dec. 10, 2015 /PRNewswire/ -- Beachbody®, one of the world's leading providers of fitness, nutrition and weight-loss programs, today announced the official release of its Beachbody On Demand app for Apple TV, a comprehensive health and fitness app developed exclusively for the new Apple TV.
The Beachbody On Demand Apple TV app provides members access to a library of the most famous in-home workouts in the last two decades such as P90X, Insanity, 21 Day Fix, Body Beast, TurboFire, and Brazil Butt Lift, from a number of celebrity trainers including Tony Horton, Shaun T, Autumn Calabrese, Sagi Kalev, and Chalene Johnson.
"Through the Beachbody On Demand app for Apple TV, users are able to access and participate in the most premium, at-home fitness experience ever available," said Bill Bradford, Chief Digital Officer of Beachbody. "Over the years, Beachbody has developed fitness and weight loss products that consistently deliver results, and with the new Apple TV and its powerful new tvOS, our ability to reach new customers with the best on-screen navigation increases exponentially."
In addition to unlimited streaming of the member library, valued at more than $3,300, subscribers will be able to access fitness programming developed exclusively for Beachbody On Demand, including the "Active Maternity" prenatal and postnatal series from Autumn Calabrese, which includes 30-minute workouts customized to each trimester, and the first-of-its-kind "Equipment Room" series, which gives gym members access to world-class bodybuilding trainer Sagi Kalev, right in the palm of their hand.
"Our mission at Beachbody is to help people lead healthy, fulfilling lives and the new Beachbody On Demand Apple TV app is a product of that mission," said Carl Daikeler, Chairman/CEO and co-founder of Beachbody. "The App Store for Apple TV gives us an outstanding opportunity to connect with people who really do expect the best experience when they interface with their Apple products. It was our goal to live up to that expectation, and based on the feedback we're getting, the team really nailed it."
Owners of the new Apple TV may purchase the Beachbody On Demand app by visiting The App Store for Apple TV, and existing Beachbody On Demand subscribers can easily install the Apple TV app and link their existing Beachbody On Demand account to their new Apple TV.
Beachbody is currently offering a 30-day introductory free trial to access the company's extensive library of comprehensive programs and workouts. For more information, visit The App Store on Apple TV or www.beachbodyondemand.com.
About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California–based company is the creator of the nation's most popular fitness, nutrition and weight-loss solutions including P90X®, INSANITY®, FOCUS T25®, 21 Day Fix®, Body Beast®, PiYo® as well as the new Cize®, among many others. Beachbody On Demand is the company's exclusive streaming platform available online, through over-the-top (OTT) streaming devices including Roku TV™ models, Amazon Fire TV and Google Chromecast, and most recently through Apple TV via the Beachbody On Demand app. Beachbody programs combine challenging workouts with easy-to-follow diet guidelines, nutritional supplements, including its breakthrough clinically proven health and weight loss shake called Shakeology® (aka "Your Daily Dose of Dense Nutrition"®) plus an unparalleled customer service and peer-support system. Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of over 350,000 independent "Coach" distributors as well as a dynamic online support and fitness community. In addition, Beachbody LIVE offers a variety of group fitness formats at gyms across the country and in Canada and the UK based on the company's popular fitness programs. The Beachbody corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
SOURCE Beachbody
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