BeachMint Announces Second JewelMint Studio Series Collection, Richard Chai x JewelMint

Oct 21, 2013, 12:07 ET from BeachMint

SANTA MONICA, Calif., Oct. 21, 2013 /PRNewswire/ -- BeachMint, parent company to JewelMint, StyleMint, ShoeMint and intiMINT, released the second installment of Studio Series, an ongoing collaboration program featuring exclusive jewelry collections designed by some of fashion's most coveted names at JewelMint's accessible price point. The limited edition collections are available only at


The second Studio Series is Richard Chai x JewelMint, an exclusive collection by CFDA award winning designer Richard Chai

Richard Chai commented, "I loved collaborating with JewelMint. It was really interesting as I have never designed jewelry before, so it was a great learning experience overall and I'm thrilled with how the pieces turned out."

The RCxJM collection includes two necklaces, two bracelets, three rings and two pairs of earrings. All the pieces in the collection are priced at $29.99 with the exception of one necklace priced at $59.98. The limited edition capsule is available to JewelMint members as of October 9th, 2013, only at

Chai added, "For this collection I was really inspired by nature and wanted to design pieces that wrapped around fingers, wrists, and necks like branches, creating an organic yet graphic look. I liked the idea of showcasing a fine jewelry aesthetic, but in a more distressed way to give the collection an edgier, downtown feel."

BeachMint CEO Josh Berman stated, "We are extremely pleased to follow up the successful launch of JewelMint's Studio Series with Richard Chai. Bringing our members Richard's first ever jewelry designs at JewelMint's incredibly accessible price point is precisely the kind of benefit they have come to know and love."

BeachMint is a venture backed social commerce company founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint partners with celebrities, experts and designers to create and curate direct to consumer online brands. Today, BeachMint operates four women's fashion brands in the apparel, jewelry, accessories and intimates verticals: JewelMint, StyleMint, ShoeMint and intiMINT.

Through his experiences at some of the world's most influential fashion houses (Armani Exchange, Donna Karan, Marc Jacobs, Lanvin), Chai developed a strong belief in the importance and value of the construction of clothes, leading him to launch his namesake brand in September 2004. He debuted his women's collection for Spring 2005 in a formal runway presentation that was well received for its understated, yet sophisticated elegance. In 2008 Richard Chai was selected as a CFDA/Vogue Fashion Fund Awards finalist for womenswear.

In June 2008 for Spring 2009, Richard Chai launched his eponymous menswear collection with a presentation during Paris Fashion Week. In September 2009, the designer debuted a new contemporary-priced women's collection called Richard Chai – LOVE for Spring 2010. Considered the female counterpart to his menswear label LOVE parallels his men's line both in its accessible price and in its aesthetic of uniform-inspired classics refined with a modern, yet youthful sensibility. Designed and operated in New York, Richard Chai and Richard Chai LOVE are distributed at high-end boutiques including Odin New York and Pas de Deux. In June 2010, Richard Chai was named Swarovski Menswear Designer of the Year at the 2010 CFDA Fashion Awards and a finalist for GQ/CFDA's Best New Men's Designer in America.

SOURCE BeachMint