BeachMint Announces Third Studio Series Collection, Erin Fetherston X JewelMint

Feb 03, 2014, 08:08 ET from BeachMint

SANTA MONICA, Calif., Feb. 3, 2014 /PRNewswire/ -- BeachMint, parent company to JewelMint, StyleMint, ShoeMint and intiMINT, announces today the latest installment of Studio Series, an ongoing collaboration program designed by some of fashion's most coveted names at the Mint brands' accessible price point.


The third in the series, Erin Fetherston x JewelMint, is an exclusive collection of jewelry designed by CFDA designer Erin Fetherston. The limited edition collection, comprised of ten pieces each priced at $29.99, is available only at beginning Monday, February 3rd 2014.

Erin Fetherston commented, "I love opportunities to translate my design aesthetic into different categories and markets. I have always enjoyed designing jewelry, and JewelMint's unique e-tail platform was very exciting to me."    

The EFxJM collection includes two necklaces, four rings, one headband, two cuffs and one bangle set. The designs, in rose gold and gold finish, evoke Fetherston's signature feminine and whimsical style with a nod to the upcoming Valentine's holiday. Fetherston's pieces incorporate traditional icons including bows, hearts, and Cupid's arrow while imparting a playful and whimsical mood.

Fetherston added, "I wanted this collection to reference iconic ERIN style in a bold and modern way. I took a subversive approach to signature elements like bows, hearts, tassels, and kitty ears, playing with scale and perspective to give the pieces an edgy point of view. I wanted to challenge myself to reinterpret classically 'girly' symbols in a fashion forward, innovative way; that lead me to consider hearts, arrows, and animalia for the various motifs."

BeachMint CEO Josh Berman stated, "We couldn't be more excited to have Erin as our first female Studio Series designer for JewelMint. Erin is a true aesthete and we are delighted to be able to bring a piece of her world to our members at the accessible price they love from JewelMint."

BeachMint is a venture backed social commerce company founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint partners with celebrities, experts and designers to create and curate innovative shopping destinations. Today, BeachMint operates four women's fashion brands in the apparel, jewelry, accessories and intimates verticals: JewelMint, StyleMint, ShoeMint and intiMINT.

Born and raised in San Francisco Bay Area, designer Erin Fetherston graduated from UC Berkeley before attending Parsons Paris to study fashion design. In 2005, she first presented her eponymous label during the Paris haute couture shows. From its debut, the collection established Fetherston's signature feminine, whimsical and romantic sensibility, earning the brand a devoted following of press and celebrities. In 2007, Fetherston moved to New York City where has since shown ready-to-wear collection during New York City Fashion Week. Among her honors, Fetherston was a recipient of the 2007 Ecco Domani Fashion Foundation Award; a finalist for the 2007 CFDA/Vogue Fashion Fund; and in 2009 was inducted as a member of the CFDA. Fetherston debuted her contemporary offering 'ERIN' in 2011, which is enjoying critical acclaim from retail and press.

SOURCE BeachMint