SANTA MONICA, Calif., May 30, 2012 /PRNewswire/ -- BeachMint announced today it will launch intimate apparel brand, intiMINT, with Dancing with the Stars host, Brooke Burke-Charvet. Available exclusively at intiMINT.com, the collection will launch with intimate apparel, loungewear, and sleepwear.
"intiMINT truly reflects what was important to me in this collaboration; to create a luxury brand that is beautiful and really personal - at an affordable price. As an exclusively online collection, women will be empowered to have a strong voice in the brand and participate in our community in a meaningful way so I can't wait to start the conversation with our customers!" commented Brooke.
BeachMint President Diego Berdakin stated, "Brooke's trusted voice coupled with BeachMint's commerce platform and personalization technology will create an unparalleled experience and a value proposition that is disruptive in this market."
intiMINT's launch collection includes signature lace thongs, briefs, boyshorts, bralettes, racerback tanks, robes, nightgowns and loungewear separates, ranging in price from twenty dollars for two pairs of panties to eighty dollars for more substantial pieces.
intiMINT's monthly membership (twenty dollars) is applied as a credit towards any purchase and is only charged when a member makes her first purchase. As with BeachMint's other brands, members receive personalized selections each month matched to their Style Profile with the option to choose items they love or skip the month for no charge. Members also receive exclusive behind the scenes content and how-to styling tips.
BeachMint CEO Josh Berman commented, "We are thrilled to be working with Brooke. She is a like-minded entrepreneur, who shares our passion to bring affordable luxury to women and is super passionate about this exciting market."
In addition to her work as a host, actress, dancer, author and model, Brooke is also a successful entrepreneur. Brooke launched her first retail brand, Baboosh Baby, in 2007, authored her first book, Naked Mom, in 2011 and is the co-CEO of successful online site, ModernMom.com.
BeachMint is a venture backed social commerce company founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint partners with celebrities, experts and designers to create and curate direct to consumer online brands. BeachMint launched their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October, 2010, StyleMint with Mary-Kate Olsen and Ashley Olsen in July, 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October, 2011, ShoeMint with Rachel Bilson and Nicole Chavez in collaboration with America's iconic shoemaker Steve Madden in November 2011, and HomeMint with Justin Timberlake and celebrity stylist and interior designer, Estee Stanley, launched May 2012.