BeachMint Names Greg Steiner Chief Operating Officer

Jul 25, 2012, 09:00 ET from BeachMint

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SANTA MONICA, Calif., July 25, 2012 /PRNewswire/ -- Announced today, social commerce company BeachMint has named Greg Steiner Chief Operating Officer effective July 30th, 2012. Steiner's appointment in this new role reflects BeachMint's commitment to the continued growth of its business and the enhancement of its infrastructure.

Steiner said, "In getting to know Josh, Diego and their team over the past several months I have been incredibly impressed with what they have accomplished in such a short period of time, BeachMint is completely redefining e-commerce. I'm very excited to be a part of such a progressive, dynamic and important company."

For the past eleven years, Steiner served as eHarmony's President and Chief Operating Officer, where he helped take the company from pre-launch to an internationally recognized brand with $250 million in revenues and operations in sixteen countries. Previously, Steiner was the Vice President, Operations at, the first business-to-business Internet based marketplace to service the transportation industry, and Vice President of Pacer International, an industry leader in logistics services.

Josh Berman, BeachMint Co-Founder and CEO commented, "I am thrilled to have Greg join our amazing team at BeachMint. His rich experience at eHarmony focusing on members' experiences and company development make him the perfect fit to join us on our incredible journey."

"Greg Steiner's significant operational background will be invaluable to BeachMint during this time of tremendous growth. BeachMint's unique profile in the e-commerce space is rooted in its six individual verticals and personalized shopping experience, and Greg will be instrumental in scaling the business by optimizing its structure," said Pete Sonsini, General Partner of NEA and member of BeachMint's Board of Directors.

Steiner received his BS in Finance from the University of Illinois at Urbana-Champaign.

BeachMint Co-Founder and President Diego Berdakin stated, "Greg Steiner represents one of the most sought after executives in Southern California. By landing an operator of Greg's stature we have substantially augmented an incredibly talented team and helped further secure future success for BeachMint."

BeachMint is a venture backed social commerce company founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint partners with celebrities, experts and designers to create and curate direct to consumer online brands. BeachMint launched their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October, 2010, StyleMint with Mary-Kate Olsen and Ashley Olsen in July, 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October, 2011, ShoeMint with Rachel Bilson and Nicole Chavez in collaboration with America's iconic shoemaker Steve Madden in November 2011, HomeMint with Justin Timberlake and celebrity stylist and interior designer, Estee Stanley, launched May 2012, and intiMINT with Creative Director Brooke Burke-Charvet, launched in June 2012.

SOURCE BeachMint