BeachMint To Broadcast Second Annual CyberMint Monday Live Social Commerce Event via Facebook with StyleList, Ustream and Who What Wear

Nov 26, 2012, 06:07 ET from BeachMint

SANTA MONICA, Calif., Nov. 26, 2012 /PRNewswire/ -- Social commerce company BeachMint will broadcast via Facebook its second annual CyberMint Monday Live shopping event today at 10am PST / 1pm EST with partners Ustream, Who What Wear, and StyleList. Hosted by Hillary Kerr and Katherine Power of online magazine Who What Wear, the event will stream through BeachMint's Facebook shopping app to offer an interactive home shopping experience featuring some of BeachMint's celebrity designers and style influencers. Since the success of the CyberMint Monday 2011 broadcast, garnering over 50,000 viewers who shopped as they watched, BeachMint has upgraded the app to make it more dynamic and to increase social integration.


BeachMint CEO Josh Berman said, "As one of the top storefronts on Facebook, the platform currently accounts for over 20% of our revenue for our JewelMint brand. We are excited to develop new shopping technologies and experiences like these live streams to create this next generation of true social commerce."

Online shoppers will go to and connect with the Facebook app, which enables real-time shopping and exclusive Cyber Monday deals all while viewing the video stream as it is broadcast live from BeachMint's offices in Santa Monica. Ustream is BeachMint's exclusive live broadcasting platform partner for the event, which will also be distributed on the web site.

BeachMint's celebrity designers appearing during CyberMint Monday will be ShoeMint co-designers Rachel Bilson and celebrity stylist, Nicole Chavez, and intiMINT creative director Brooke Burke-Charvet. Additional guests appearing for exclusive segments include American Idol and So You Think You Can Dance stylist Soyon An, celebrity hair stylist Mark Townsend, fashion stylist Nikki Pennie, and fashion bloggers Geri Hirsch of Because I'm Addicted and Jane Aldridge of Sea of Shoes.

President Diego Berdakin adds, "CyberMint Monday reflects BeachMint's ongoing commitment to innovation in social commerce, leveraging what we believe will be a substantial and lasting trend of consumers moving online to watch video."

For more information, and to take part in the event, visit
Live stream starts Monday, November 26th from 1:00pm EST / 10:00am PST 
Official hashtag: #cybermint

About BeachMint:

BeachMint is a venture backed social commerce company founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint partners with celebrities, experts and designers to create and curate direct to consumer online brands. BeachMint launched their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October, 2010, StyleMint with Mary-Kate Olsen and Ashley Olsen in July, 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October, 2011, ShoeMint with Rachel Bilson and Nicole Chavez in collaboration with Steve Madden in November 2011, HomeMint with Justin Timberlake and celebrity stylist and interior designer, Estee Stanley, launched May 2012, and intiMINT with Creative Director Brooke Burke-Charvet, launched in June 2012.

SOURCE BeachMint