CHARLOTTE, N.C., Aug. 26, 2014 /PRNewswire/ -- Automated marketing based on consumer behavior is about to become easier. Beanstalk Data will integrate its CRM Marketing Master platform into NCR's restaurant POS systems.
Described as a "game changer" by marketing professionals in the restaurant industry space, Beanstalk Data's SaaS platform allows brands to connect multiple silos of customer data into one user-friendly database where they can segment customers, launch targeted multi-channel campaigns, and analyze results in real time.
Beanstalk Data will initially integrate with the industry-leading NCR Aloha POS using a site-based integration, while in parallel developing its solution for deployment via NCR Cloud Connect. Cloud Connect is a new hosted infrastructure that will allow leading third parties to integrate, maintain and deploy their solution across NCR's install base of more than 100,000 locations on the Aloha, Radiant POS and Advanced Restaurant System platforms.
"The secret sauce of the Beanstalk Data platform is our ability to execute real-time marketing actions based on the vast interactions the consumer has with the brand. Integrating with the point-of-sale is critical to making this happen," said Scott Nowokunski, CEO of Beanstalk Data.
"As the leading provider of technology to the restaurant industry in the U.S., NCR is committed to bringing a wide variety of in-house and third-party SaaS based marketing providers to our customers, adding more value to their businesses," said Paul Langenbahn, president, NCR Hospitality. "Using this new integration platform, our customers can choose the technology that is the best fit for their operations and for delivering exceptional experiences to their guests."
About NCR Corporation:
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier. NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.
About Beanstalk Data:
Sprouted in Charlotte, NC, Beanstalk Data is a SaaS CRM platform wrapped in a real-time marketing engine for Business to Consumer (B2C) companies, enabling smarter and more personal relationships with customers and thereby increasing their lifetime value. Beanstalk has rapidly grown to become a popular technology provider to QSR (Quick Service Restaurants), Fast Casual and Full Service Dining providers, including such well-known brands as Taco Bell, Pollo Tropical, Carl's Jr. and Islands Restaurants. Beanstalk Data is ranked #10 in the Charlotte Business Journal Fast 50 and #1 in Google search engines for B2C CRM's.
SOURCE Beanstalk Data