CHARLOTTE, N.C., May 23, 2013 /PRNewswire/ -- Beanstalk Data has recently expanded its executive team by adding Michael Scully as Chief Marketing Officer. This move comes as the company has also relocated into new office space, expanding to meet the needs of its growing client base.
Scully was formerly the managing director for 2ergo Americas, a global mobile marketing firm, and prior to that, held leadership roles at Nokia and Virgin Mobile USA. He has a proven track record of driving significant growth for emerging businesses and a great deal of experience in the highly specialized field of mobile marketing.
Beanstalk Data specializes in big data marketing solutions that deliver customer relationship management (CRM), advanced analytics, and marketing automation at scale for consumer-centric organizations. Organizations utilizing Beanstalk Data's platform are able to surface actionable insights within massive data sets to improve acquisition and loyalty metrics.
"Methods for efficiently processing 'big data' are still relatively new, and we've just begun to scratch the surface of the applications for lifecycle marketing," said Scully. "The opportunity is tremendous."
Scott Nowokunski, CEO of Beanstalk Data, said, "Michael's passion for building great teams and standout products is a great fit for us as we grow as a business. His skills and experience will give us an edge as we fulfill our mission to improve marketing through data science and technology."
Scully holds a B.S. from the University of Central Florida in management information systems, and an M.B.A. from the Yale School of Management with concentrations in both marketing and strategy.
Beanstalk Data was founded in 2009, and its clients include Taco Bell, Fiesta Restaurant Group, and Okuma America. As a hub for financial services, healthcare services, energy, and retail industries, all of which generate massive amounts of data, Charlotte is well positioned for innovation in big data analytics. For more information, visit www.beanstalkdata.com.