Beauty Routines Get a Lift From New Electrotherapy Devices

HOBOKEN, N.J., April 20, 2011 /PRNewswire/ -- SDI, a division of Bio Medical Research (BMR), announced today the introduction of the BMR Beauty Series, a line of beauty tools that uses clinically-proven electrical muscle stimulation (EMS) technology to tone and beautify. The Series includes three convenient tools –  Arm Lift, Bottom Lift and Tummy Lift – which are all cleared by the Food and Drug Administration (FDA). The products are available exclusively through Blissworld.com, NeimanMarcus.com, and bmrbeauty.com.

"My patients are always asking what they can do to maintain or enhance the results of their current beauty routines," said Neil Sadick MD, Clinical Professor of Dermatology, Weill Cornell Medical College. "The BMR Beauty Series combines science, technology and beauty in a line of products that meets women's different needs and can be used in the privacy of their homes."

EMS technology has long been used by body therapy clinicians worldwide to enhance the skeletal musculature just beneath the skin. The BMR Beauty Series uses this same scientific technology to create deep muscle contractions to firm and tone women's most challenging of body parts. Each device is ergonomically-constructed to target the back of the arms, the bottom, or the stomach. The devices use an interchangeable, rechargeable Activator that contains several programs, settings and speeds to meet different sculpting needs.

"Enhancing beauty from the inside out is not a new concept but most beauty products only go skin deep," said Joseph Petracca, President of SDI.  "With the BMR Beauty Series, we provide women clinically-proven products that take their current beauty regimens a step further – or deeper – and offer the benefits of technology not widely available for home use before now."

To learn more about the BMR Beauty Series and the benefits of EMS technology, please visit www.bmrbeauty.com. To purchase any of the BMR Beauty Series products, visit www.Blissworld.com or www.neimanmarcus.com

About SDI, A Division of Bio-Medical Research Ltd

Bio-Medical Research Limited (BMR), headquartered in Galway, Ireland with a subsidiary in Hoboken, New Jersey, is a privately-owned company with more than 50 years experience in the research, design, manufacture and marketing of medical-grade products for improvement of skeletal musculature. Using electrotherapy technologies the Company develops medical and consumer products which include a revolutionary OTC line of Beauty Tools under the brand BMR Beauty Series. As innovators in the anti-aging category, BMR Beauty focuses on what is beneath the skin as defining the way one looks. The products are unique assets specifically designed to enhance a beauty regimen that can restore a more youthful appearance. BMR applies the identical rigorous research and development process to both its medical devices, and consumer products.  

SOURCE SDI, A Division of Bio-Medical Research Ltd