BEDGEAR® Pioneers Retail Innovation With 17 Performance Sleep Shops® In Art Van PureSleep Locations
Highlighting performance and achievement, this engaging new lifestyle concept is to be installed by year's end
FARMINGDALE, N.Y., Nov. 7, 2017 /PRNewswire/ -- In a shared mission to improve rest and recovery, Art Van PureSleep and BEDGEAR announced today, they have partnered to open 17 Performance Sleep Shops® before the end of this year. The new shops featuring the lifestyle collection of BEDGEAR Performance products will be housed in select Art Van PureSleep locations in the Midwest.
Designed with the SLEEP FUEL brand message, the BEDGEAR Performance Sleep Shop® will share with Art Van PureSleep guests the approach to identifying sleep as essential to greater achievement in your active life. The enhanced retail concept designed for the active lifestyle allows individuals to build their personalized sleep system based on their sleep position and body frame.
"We are excited to partner with a like-minded, forward-thinking retailer like Art Van PureSleep, who has always led the market in delivering specialty shopping experiences to the Michigan market," said Eugene Alletto, CEO of BEDGEAR. "Our vision for our brand store concept is to create a truly great omnichannel guest experience. The shop design brings a new way to present bedding to young, millennial customers as well as everyone with a millennial mindset, which focuses on having purpose and getting more from life."
The process begins by selecting between two mattress comfort choices, the M1 and the M1X, followed by a personalized performance pillow fitting. Shoppers can complete the sleep system with a selection of breathable layers including air flow enhancing sheets, mattress protectors and performance blankets. The personalized shopping experience pioneered by BEDGEAR includes interactive technology displays with a focus on curated information for customer impact.
"The addition of BEDGEAR's Performance Sleep Shops® in Art Van PureSleep further enhance the educational and interactive guest experience that distinguishes us," said Neil Zimmer, Senior Vice President of Art Van PureSleep, the Midwest's No. 1 independent mattress retailer. "We are proud to partner with this exceptional brand."
For additional information, visit bedgear.com, facebook.com/bedgear, Twitter: @bedgear and Instagram: @bedgear.
About BEDGEAR® Performance®
Founded in 2009, BEDGEAR is a rapidly growing lifestyle brand of performance bedding for people that want more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the US and Asia, BEDGEAR is international with specialty retailers in the US and, Canada, Russia, New Zealand, Australia, China and continues to expand globally to consumers on bedgear.com.
About Art Van Furniture
Art Van Furniture is the Midwest's largest furniture retailer. The company operates more than 120 stores throughout Michigan, Ohio, Indiana, Illinois and Iowa, including freestanding Art Van PureSleep mattress stores, Art Van Flooring stores, Art Van Furniture franchise locations and Scott Shuptrine Interiors, the interior design division of Art Van Furniture, as well as a full-service e-commerce website. Founded in 1959, the company is headquartered in Warren, Mich. Visit artvan.com for more information.
SOURCE BEDGEAR
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