BEDGEAR Unveils Revamped Sheets Assortment with Naked and Athleisure Collections

Naked is designed for consumers drawn to the inherent feel and benefits of natural materials, while Athleisure takes inspiration from modern activewear, bringing stretch, moisture management and cooling technologies to bedding designed with recovery in mind. Across all six sets, airflow remains a priority, while BEDGEAR's patented Powerband® provides a secure fit that helps keep sheets in place throughout the night.

"For too long, the bedding industry has told people to shop for sheets by thread count, as if a bigger number automatically means better sleep," said BEDGEAR Founder/CEO Eugene Alletto. "We've never bought into that. Your body gives off heat and moisture all night, so the layer touching your skin needs to breathe. This new assortment takes everything we've learned about airflow, temperature and recovery and gives consumers a much clearer choice. Whether you prefer the character of natural materials or the feel and functionality of your favorite activewear, we're bringing BEDGEAR's expertise in airflow, cooling and moisture management to both, so you don't have to choose between the material you want and the sleep benefits you need."

The Naked Collection brings together three sheet sets—Bamboo, Linen and Cotton—crafted with premium natural materials to deliver greater airflow, comfort and lasting durability. Each set preserves the distinctive qualities of its natural material while improving on traditional sheets to deliver breathable, natural comfort without compromise.

The Bamboo Performance® Sheet Set ($329.99 - Queen) is made with bamboo-derived lyocell, selected for its natural breathability, moisture management and smooth, refreshingly cool touch. A stonewashed finish gives the fabric a relaxed softness, while its weave is designed to maximize airflow. Color options include Stone, Slate, Moss and Indigo.

The Linen Performance® Sheet Set ($279.99 - Queen) preserves the relaxed texture and lived-in character of classic linen while delivering a lighter, softer and airier feel from night one. Woven from a natural linen blend, its lightweight yet durable construction maximizes airflow and ventilation to help heat and humidity escape. The sheets continue to soften with every wash while retaining linen's distinctive feel. Color options include Ivory, Taupe, Light Grey and Light Blue.

The Cotton Performance® Sheet Set ($199.99 Queen) starts with 100% cotton and an open percale weave designed to maximize airflow. The result is a crisp, refreshing feel that brings BEDGEAR's airflow-first approach to one of the most familiar materials in bedding. Color options include Bright White, Taupe, Light Grey and Moss.

The Athleisure Collection, meanwhile, brings together two sheet sets—Ver-Tex and Dri-Tec—inspired by the technical benefits of modern activewear. The collection combines cooling, moisture management and flexibility to help regulate temperature and support better recovery throughout the night.

The newly revamped Ver-Tex Performance® Sheet Set ($299.99 - Queen) is built for sleepers who tend to overheat, pairing Ver-Tex™ advanced-cooling fabric with engineered airflow and moisture-wicking properties to help dissipate heat. Active Stretch creates a smooth, flexible feel that moves with the body. Color options include White, Light Grey, Light Blue and Moss.

The revamped Dri-Tec Performance® Sheet Set ($249.99 - Queen), meanwhile, puts moisture management at the forefront. Dri-Tec® moisture-wicking technology disperses moisture to encourage evaporation, while enhanced airflow and Active Stretch help create a drier, more flexible sleep experience. Color options include White, Taupe, Light Grey, Charcoal and Navy.

Rounding out the new assortment, the Essential Sheet Set ($89.99 - Queen) raises the standard for everyday sheets with a soft, smooth feel that stays gentle against the skin night after night. Its durable, wrinkle-resistant fabric is designed to maintain its shape, softness and smooth finish over time, while a secure fit helps prevent shifting, bunching and popping corners. The result is dependable comfort that feels better, fits better and is built to last. Color options include White, Taupe, Light Grey, Navy and Moss.

"Choosing the right sheets should come down to what you need and value when you sleep," Alletto added. "Some want the texture and character of natural materials. Others want the stretch, cooling and moisture management they know from their activewear. Our job is to give them meaningful choices without losing sight of what matters across every BEDGEAR product: airflow, innovative design and better sleep that supports the day ahead."

Across the new program, airflow remains a constant. Breathable materials and construction designed to help heat and moisture escape take priority over traditional measures like thread count. The refined assortment builds on that approach while giving consumers more distinct ways to find the feel, fabric and functionality that align with how they want to sleep.

A defining feature across all six sets, BEDGEAR's patented Powerband® firmly grips the mattress on all four sides to keep the fitted sheet smooth and secure, helping prevent slipping, shifting and bunching, including on adjustable bases.

The new assortment is now available on BEDGEAR.com and in select retailers.

About BEDGEAR® 

Since 2009, BEDGEAR has been redefining the way the world sleeps through innovation, personalization, and sustainability. As the Performance^® sleep brand, BEDGEAR creates groundbreaking sleep solutions for those who aim to Wake Ready^®. Designed for active lifestyles, BEDGEAR's products feature moisture-wicking, instant-cooling, and airflow-maximizing materials that help your body naturally regulate temperature for optimal rest and recovery. 

Trusted at the highest level of competition, BEDGEAR is the Official Sleep Partner of the Dallas Mavericks and a preferred choice among professional athletes who rely on personalized sleep to enhance training and game-day readiness. 

Driven by the belief that One Size Does Not Fit All™, BEDGEAR designs Performance^® Sleep Systems that are personally fit to each sleeper's body type, sleep position, and temperature preference—ensuring comfort without compromise, especially critical for individual support for those who sleep with partners. Engineered and manufactured in the USA and overseas, BEDGEAR's lineup includes modular mattresses, pillows, sheets, protectors, blankets, and the BEDGEAR Beauty Collection, along with bedding for kids, babies, pets, travel and more.

BEDGEAR is also committed to reducing waste through smarter design—planting a tree for every online order, incorporating recycled materials into Performance^® Pillows, and engineering modular, personally fit products that get it right the first time.

With more than 280 worldwide patents and trademarks and retail presence in over 6,500 stores across the globe, BEDGEAR continues to lead the evolution of personalized sleep. 

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