FARMINGDALE, N.Y., Sept. 14, 2017 /PRNewswire/ -- BEDGEAR, the fast-growth PERFORMANCE® lifestyle brand, announced today its commitment to donate 100 percent of online sales on September 16th and $400,000 retail worth of bedding products to help the victims of Hurricane Harvey. The bedding donation of pillows and blankets will be split between the relief efforts of the Dallas Mavericks and our Houston retail partners.
Leading the recovery effort, on Saturday, September 16th, BEDGEAR's "100% for Recovery" campaign will donate all online sales on www.bedgear.com to the Dirk Nowitzki Foundation, which in turn will benefit the families and children affected by Hurricane Harvey. Dirk Nowitzki has pledged to donate all proceeds from his Pro Celebrity Tennis Classic taking place that day and Dallas Mavericks Owner, Mark Cuban, has also pledged to match the proceeds up to 2 million dollars.
BEDGEAR will support the Dallas Mavericks in ensuring PERFORMANCE® bedding essentials get in the hands of the right people in need as they begin the long rebuilding process. "We are committed to working with our partners to support critical renewal efforts and help them rebuild communities that have been severely impacted by the hurricane. We want to do everything we can to ensure that displaced families are comfortable and have access to basic necessities like clean pillows and blankets. Given the magnitude of the damage, we will continue to assess efforts by our partners in the coming weeks and provide additional support to families and communities," said Eugene Alletto, CEO of BEDGEAR.
About BEDGEAR® Performance:
Founded in 2009, BEDGEAR is a rapid growth lifestyle brand of PERFORMANCE® bedding for people that want more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the US and Asia, BEDGEAR is sold internationally in specialty retailers throughout the US and Canada, Russia, Australia, New Zealand, China and more, with continued global expansion and sales to consumers on www.bedgear.com.