Belgian beMatrix Selects Yooba's iPad Publishing Platform as Kiosk and Sales Tool to Present its Custom Systems

Dec 05, 2012, 09:00 ET from Yooba

BOSTON, Dec. 5, 2012 /PRNewswire/ -- beMatrix, the Belgian producer of custom systems for stands, events and displays is now using iPads both as individual sales tools for its sales force, and also as kiosk solutions at trade shows. As a visual sales tool, the iPad creates many new opportunities for beMatrix to dynamically present its products and solutions. The goal was to create a communications platform that increased both usability and user engagement. In addition, the sales people now have a more effective and easy-to-use sales tool when making sales calls and presentations.

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"The challenge was to easily present our systems while at the same time be able to have access to more in-depth, technical data. With rich visual materials in our app we inspire our customers and the logical navigation and ease-of-use create additional business benefits," says Markus Hammarberg, Project Director at beMatrix Sweden. "Yooba delivers this for us in the app and produces unbeatable performance together with the iPad."

The beMatrix app is an intuitive way to present beMatrix's products and inspire the user. Everything is dynamically built with intuitive image sweeping features and straightforward navigation for greater accessibility. Customers are able to find product information on their own and the total content enhances the discussions between beMatrix's sales people and customers.

In addition to the app's rich visual content, an essential part of the app is the ability to reconnect with the customers in a timely manner. An integrated form with options to select desired information and to receive via email ensures that the customers' needs are fulfilled. Since it is a 'native' app, all the information is stored locally on the iPad and can be downloaded at a later time. This also makes the app fast with minimal load times at start-up.

About beMatrix

beMatrix is a Belgian designer and manufacturer of top class aluminum, modular building systems.
beMatrix is a high service, flexible supplier with a dynamic team that supports its clients from design till construction. beMatrix has North American offices in Atlanta, GA and Las Vegas, NV.

About Yooba

Yooba is a privately held company providing solutions for digital media since 2001 with offices in Boston, MA and Stockholm, Sweden. The Yooba Publishing Platform for iPad was released in 2011 and some of our clients include NCC, Atlas Copco, Philips, Volkswagen, Campbell Soup and Ricoh.

For more information about Yooba, contact: Gunnar Larsson, gunnar.larsson(at)yooba(dot)com or via phone at (888) 515-8430 x. 111, or if outside North America, +1 781 275-2211. Additional Yooba information can be found at