Belk Unveils Fresh New Brand Designed for the Busy Modern, Southern Woman

CHARLOTTE, N.C., March 26, 2014 /PRNewswire/ --  Belk, Inc. has just debuted Crown & Ivy, a new and exclusive line of women's clothing inspired by feminine grace and Southern charm. This lifestyle brand is perfect for the modern, Southern woman and is full of vivid, fresh and chic pieces that can be mixed and matched in countless combinations to help busy women achieve effortless everyday style.

Crown & Ivy is available in all 299 Belk locations throughout 16 Southeastern states as well as through belk.com.

"Our customers are increasingly looking for high-quality items that can transition easily in their busy lives," said Kathryn Bufano, president and chief merchandising officer at Belk. "Belk is proud to consistently provide stylish offerings to all of our customers, and we feel that key pieces from this collection will find a home in every woman's closet."

Crown & Ivy is built upon a foundation of everyday day separates that can be mixed and matched depending on the customer's individual style. Statement pieces of this vibrant collection include:

• Basic tanks and tees in flattering fits and a variety of springtime colors ($20-32)
• Button-down everyday shirts in fun prints and patterns that can be dressed up or down ($50)
• Dresses in on-trend patterns and shapes that are perfect for brunch, afternoon tea or a dinner date ($89)
• Classic and versatile cardigans in several colors to layer over dresses and tanks ($58)
• Perfectly tailored bottoms that can be mixed and matched with any of the tops ($40-58)

"With this new collection, we have answered our customers' call for fashionable separates that can be utilized in a variety of ways," said John Thomas, executive vice president of private brands at Belk. "We hope that our customers can find Crown & Ivy pieces that allow them to be stylish as they keep up with their busy lives, and we think Crown & Ivy will become their favorite brand."

The brand will also includes collections for both Petites and Plus departments. More styles and colors will be added to Crown & Ivy throughout Summer and into Fall 2014.

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 299 Belk stores located in 16 Southern states with a growing digital presence.  Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.  Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ending Jan. 31, 2013, the company and its associates, customers and vendors donated more than $19 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

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SOURCE Belk, Inc.