Bellissima Italia Hair Tools' Diffon Supreme Reaches Five-Award Milestone with Marie Claire US Beauty Award Win

Latest honor for Best Diffuser brings the Diffon Supreme's total industry recognitions to five, confirming its place as a category leader for curly, wavy, and coily hair

NEW YORK, Oct. 7, 2026 /PRNewswire/ -- Bellissima Hair Tools' Diffon Supreme has been named a winner of the 2026 Marie Claire US Beauty Awards in the Hair – Best Diffuser category, bringing the curly hair styling tool's total major industry recognitions to five. The latest honor adds to the Diffon Supreme's growing recognition for its performance and innovation in styling wavy, curly and coily hair.

Key Facts: Diffon Supreme's Five Awards

• Marie Claire US Beauty Award, Hair – Best Diffuser (2026)
• Allure Best of Beauty Award (2026)
• Beauty News NYC Editors Choice Award (2026)
• Marie Claire US Beauty Award, Best Diffuser (2025)
• ELLE Tools and Treatments Award (2025)
• Price: US $169 | CAN $219

Each of these honors recognizes products that meet rigorous standards for performance, innovation, and real-world results. Across every award, judges have consistently pointed to the Diffon Supreme's ability to deliver voluminous, defined, salon-quality curls at home, combining argan-infused ceramic heat with ion care technology to reduce drying time while protecting hair from potential heat damage. Marie Claire's 2026 panel specifically praised the product's innovation and quality among an exceptionally competitive field of entries this year.

"Five awards in, and our mission hasn't changed: give people the tools to embrace their natural texture with confidence. This latest win from Marie Claire is a reflection of that consistency, and it's exciting to celebrate it alongside the growth of our product family, including the launch of Diffon Pro Curl. We're just getting started," said Wade Beach, Director, North America & Oceania, Bellissima Hair Tools.

These wins come as Bellissima continues to grow its product family, recently expanding the lineup with the Diffon Pro Curl ($219), a professional-grade device now available to consumers that also features dual ion technology, further supporting Bellissima's approach to gentle, effective curl care.

About Bellissima Hair Tools
Bellissima Italia Hair Tools designs professional-grade styling tools purpose-designed, engineered and optimised for wavy, curly, coily, textured hair. Combining argan-infused ceramic with ion care technology, Bellissima helps customers achieve healthy, voluminous, and defined curls at home. Learn more at bellissimahairtools.com.

The Diffon collection is available exclusively in the United States, Canada, Mexico, Australia and New Zealand through Bellissima Hair Tools at bellissimahairtools.com and Amazon.

Media Contact:

Charity Guzofski | 201.264.0700 | [email protected]

SOURCE Bellissima Italia