SHERMAN OAKS, Calif., July 28, 2016 /PRNewswire/ -- Maternity and shapewear industry leader Belly Bandit® today announced the debut of Under Wrapz™ a collection of pregnancy support and post-pregnancy compression-wear that features premium products at lower price points. Representing the company's first launch of a "sister brand," the Under Wrapz™ line combines Belly Bandit's® proprietary designs with innovative fabrics to create unprecedented levels of comfort and support for expecting mothers and new moms.
Inspired by the parent company's best-selling products, Under Wrapz™ will offer the same benefits and quality consumers have come to expect from the Belly Bandit® brand only at lower price point.
"Reaching a wider audience without compromising the quality of our products has always been our goal," said Kari Caden, one of Belly Bandit's three co-founders. "And with the accessible pricing that Under Wrapz™ offers, we've taken a significant stride in that direction."
Inaugural products include Belly Shaper a post-pregnancy compression band designed to tighten, shrink and reshape a new mother's belly, waist and hips. Also debuting is the Belly & Back Support, a pregnancy support band that gently lifts and supports. The Belly & Back Support also provides post-pregnancy comfort and back relief.
The Under Wrapz™ Collection is available at select Target locations or can be purchased online at Target.com. To learn more: BellyBandit/Underwrapz
About Belly Bandit®
Belly Bandit® is a for women by women company dedicated to its mission of empowering women to look and feel their absolute best before, during and after pregnancy.
Pioneers in the body after baby marketplace Belly Bandit® is credited with reinventing and modernizing the ancient practice of postpartum compression. Since its debut in 2008 the company has seen tremendous growth and has evolved from its signature product, the Belly Bandit®, to include, maternity wear, nursing bras, and a complete line of compression shapewear. Belly Bandit® products can be found in more then 1,000 U.S. retailers and in over 75 countries.
SOURCE Belly Bandit