BALTIMORE, Aug. 23, 2012 /PRNewswire-USNewswire/ -- Vitamin® today announced its selection as the agency of record for the 13th Floor, located at The Belvedere in Mount Vernon. Vitamin was hired to develop a new brand strategy for the 13th Floor to complement its full-scale renovation, which is scheduled to reveal this fall. Vitamin is handling brand messaging, print collateral, marketing-communications, web site, and media relations for the venue. Terms of the deal were not disclosed.
The makeover marks the 13th Floor's first full-scale renovation since 1992. Recognized for its extraordinary views overlooking Baltimore City, the 13th Floor's renovation aims to create an elegant and unique setting for a night out on the town or a catered event.
Sondra Goad, owner of the Belvedere Restaurant Group, which took control of the venue in 2009 says, "We are reinventing the 13th Floor to cater to an upscale crowd that loves to dress up and enjoy a fun, yet sophisticated night out on the town. Our new setting focuses on a lavish and luxurious return to the elegance of The Belvedere's early history. The venue will be open to the public, but with a completely new approach that elevates our guests' expectations. We are also expanding the use of the space by focusing on private and semi-private catered events as well as wedding parties who are booking with the 13th Floor's sister-operation, Truffles Catering at The Belvedere."
"We are thrilled to be partnered with the 13th Floor," said Amanda Karfakis, president and CEO of Vitamin. "The Belvedere Restaurant Group has a stellar creative concept and vision for what the 13th Floor will become. The rich history behind the venue, coupled with its fresh, luxurious, and social setting, will help bring a new level of luxury to urban nightlife and catered events in Baltimore."
Vitamin®, the "Cure for the Common Brand®," is the mid-Atlantic's first boutique design-web-public relations firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and PR programs. Vitamin's client list includes regional and national companies in diverse fields, including built industry, banking, education, healthcare, restaurant/ hospitality, non-profit and search/staffing. Vitamin is certified MBE/DBE by the Maryland Department of Transportation.
About The Belvedere Restaurant Group
The Belvedere Restaurant Group owns and operates three venues within The Belvedere located at 1 East Chase Street in Baltimore's historic Mount Vernon neighborhood. The company's properties include Baltimore's famous "speakeasy" The Owl Bar, as well as Truffles Catering, which offers full-service onsite catering through five ballrooms. The Belvedere itself opened in 1903 and has hosted hundreds of famous figures, including F. Scott Fitzgerald, Al Pacino, Julia Louis Dreyfuss, and John D. Rockefeller.
SOURCE Vitamin, Inc.