Belvedere Vodka Introduces Pink Grapefruit Maceration and Collaboration with Designer Matthew Williamson

NEW YORK, May 13 /PRNewswire/ -- Belvedere unveils Pink Grapefruit today, the latest innovation in its popular line of maceration vodkas including Citrus, Orange and Black Raspberry.  To celebrate the introduction of Belvedere Pink Grapefruit, Belvedere has partnered with internationally-renowned designer Matthew Williamson to design an exclusive kaftan, inspired by the new flavor.

Belvedere Pink Grapefruit is distilled from whole pink grapefruits – a first for Belvedere Vodka.  The Argentinean grapefruits are beautifully combined with fresh ginger and Spanish spring lemons to produce a delicious citrusy finish, making it the most versatile Maceration flavor to date.  An aromatic and refreshing vodka base, Belvedere Pink Grapefruit is designed to be enjoyed chilled, or combined with complementary mixers such as cranberry juice, tonic water and even carbonated colas.  In addition, Pink Grapefruit is distilled to pair perfectly with Pan-Asian and Mediterranean cuisines, making it the ideal cocktail for exotic and fusion foods.

The most naturally expressive, authentic, fresh grapefruit essence available in the flavored super premium vodka category, Belvedere Pink Grapefruit is 40 percent alcohol by volume (ABV) and exhibits a medium bodied mouth-feel.  There are no artificial additives in Belvedere Pink Grapefruit, making it an all-natural and delicious drinking experience.

"We are excited to introduce Pink Grapefruit to our hugely popular range of Belvedere Vodka Macerations," says Charles Gibb, president of Millennium.  "Pink Grapefruit is an interesting and innovative combination of sweet citrus and spicy ginger, making it the perfect summer cocktail complement."

"Belvedere Pink Grapefruit represents a first for Belvedere: maceration of the whole fruit has delivered an impressive hit of succulent, ripe grapefruits, complemented by a hint of fresh ginger and lemon," says Claire Smith, head of spirit creation for Belvedere Vodka. "The new maceration provides the perfect base for a variety of cocktails and, yet, is equally delicious served chilled, neat or over ice."

BELVEDERE PINK GRAPEFRUIT

Maceration is the artisanal process Belvedere uses to create the world's best super premium flavored vodka. The process uses only natural ingredients, delicately drawing out the vibrant flavors from fruit peels, flesh and flowers, combined with the finest super premium vodka and technical expertise.

It's this time-intensive process of using only real citrus fruit, flowers and berries that creates the Belvedere macerations – vodkas with luscious mouth-feel, authentic tastes and gorgeous aromas – ensuring Belvedere Pink Grapefruit follows suit in the maceration family as the most expressive, delicious and exciting flavored vodkas made to-date.

Unlike artificially flavored vodkas, sugar, glycerine and other hidden enhancements are not added to Belvedere's macerations, ensuring a fresh and naturally distinctive drinking experience.

MATTHEW WILLIAMSON FOR BELVEDERE PINK GRAPEFRUIT

To celebrate the launch of Pink Grapefruit, Belvedere Vodka has partnered with internationally renowned fashion designer, Matthew Williamson, to create a limited-edition kaftan inspired by the newest maceration.  Designed as a fashion-forward nod to the new flavor, the kaftan features vibrant print that captures the spirit of summer and femininity.  The lightweight silk fabric and shorter hemline is perfect for daytime wear, while the chic cut and ribbon detailing allows effortless transition from day to night. Available exclusively at Matthew Williamson boutiques and MatthewWilliamson.com, the kaftan will be modeled in the advertising campaign by muse and MisShapes band member, Leigh Lezark.  As well, Lezark is co-hosting the Belvedere Pink Grapefruit launch party in New York City.

BACKGROUND ON THE BRAND

First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere's distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere's taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.

Belvedere is available in top nightclubs and restaurants around the world and at all fine wine and spirits retailers.

SOURCE Belvedere Vodka