With 50M+ YouTube subscribers, Ben Azelart has built a massive global fanbase through high-energy challenges, pranks, stunts, surprises, and friend-driven entertainment. The new FAST channel distribution gives fans additional ways to watch Ben's content from home, while further strengthening Play.Works' creator-led Connected TV offering.
"Ben's content is a perfect fit for FAST and Connected TV, combining massive digital reach with the kind of fun, high-energy viewing that works incredibly well in the living room," said Jonathan Boltax, CEO of Play.Works. "Expanding Ben Azelart's distribution on Prime Video and WatchFree+ is another important step in our mission to make top creator entertainment available across every major service."
"My fans mean everything to me, so being able to reach them through Prime Video and WatchFree+ is a huge moment," said Ben Azelart. "Play.Works really gets what makes creator content special, and I can't wait for people to feel the energy of my channel."
The expansion builds on Play.Works' continued growth across AVOD, SVOD, and FAST, helping creators reach new audiences while giving TV platforms access to highly engaging, digital-first creator-led entertainment built for today's viewers.
About Play.Works
Play.Works is the #1 provider of CTV games and original TV channels, delivering creator-led video programming to the living room across AVOD, SVOD, and FAST. Channels include Ben Azelart, Rebecca Zamolo, Law By Mike, The Royalty Family, Ninja Kidz TV, and BRB Travel + Food®. Play.Works also offers the world's largest CTV games catalog with 400+ titles, including PAC-MAN, SpongeBob Bounce, Wheel of Fortune, Tetris®, Crossy Road, Trivia Crack, and classics from Atari®. Play.Works reaches 400M+ homes across Roku, Amazon Fire TV, Prime Video, LG, Samsung, Comcast, VIZIO, Cox, SKY, and other major TV platforms in North America, the UK and around the world.
SOURCE Play.Works
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