Benjamin Moore Announces 20 Communities Selected For Its 2013 Main Street Matters Program

Nearly Half A Million Voted For Their Favorite Community And Rallied Via Social Media For Support

Jul 08, 2013, 07:00 ET from Benjamin Moore

MONTVALE, N.J., July 8, 2013 /PRNewswire/ -- With nearly half a million votes and an incredible outpouring of stories, viral videos and passionate pleas on and — 20 communities across the U.S. and Canada have been selected for 2013 Main Street Matters to receive revitalizations by Benjamin Moore. From Sandy-stricken Sea Bright, NJ to the colorful Texarkana, USA to the historic Penticton, BC the 2013 towns will receive a revitalization package including exterior painting of downtown businesses along a 2-to-3-block stretch in each location.

"We're thrilled about the enthusiasm and passion from local businesses and communities around Main Street Matters," said David Melancon, Chief Marketing Officer of Benjamin Moore & Co. "The incredible response is a testament to how strongly people feel for their community and we hope this movement continues to drive support for local businesses as every Main Street has a story."

Throughout the six-week voting period, more than 130 communities rallied on and to encourage excitement and votes in hopes of garnering a 2013 selection. Support for Main Street Matters didn't stop there – officials, citizens and business owners from Joplin, MO to Hilo, HI used YouTube, Facebook, Twitter, and Pinterest to creatively encourage votes. Halifax Mayor Mike Savage and the town of Ellicott City, MD each took to video with a comedic approach, appealing to Brad Pitt as a follow up to his voiceover for the Main Street Matters advertising campaign, while actor Mark Ruffalo rallied his followers on Twitter.

The 2013 Main Street Matters selected towns include:

  • Attleboro, Massachusetts
  • Ellicott City, Maryland
  • Flint, Michigan
  • Greeley, Colorado
  • Halifax, Nova Scotia
  • Hawley, Pennsylvania
  • Hilo, Hawaii
  • Joplin, Missouri
  • Macon, Georgia
  • Martinez, California
  • Nyack, New York
  • Penticton, British Columbia
  • Placerville, California
  • Sanford, North Carolina
  • Sea Bright, New Jersey
  • Sheboygan, Wisconsin
  • Stouffville, Ontario
  • Texarkana, USA
  • Westerly, Rhode Island
  • Xenia, Ohio

The projects are due to begin this summer and continue through early 2014, and will be undertaken with the help of multiple partner organizations including Benjamin Moore's longtime partner Make It Right, its network of independent dealers, plus local municipalities, small businesses and local Chambers of Commerce. Benjamin Moore will provide all necessary paint, stain and supplies for facades, porches, railings, shutters and other exterior building trims. The areas to be painted will be determined jointly with town representatives and residents, and Benjamin Moore color experts will consult on color choices.

To learn more about Main Street Matters, follow the revitalization process and learn about other partner organizations and businesses that will join Benjamin Moore in this movement, please visit or

About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in Benjamin Moore 's Green Promise® portfolio are Aura, Regal Select, Advance, ben, Grand Entrance and Ultra Spec paint for commercial interiors --  all built upon our proprietary Gennex platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2013 Interior paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the third consecutive year and fourth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's North American network of paint and decorating retailers. 

SOURCE Benjamin Moore