Benjamin Moore Collaborates With The Colonial Williamsburg Foundation On The Launch Of The WILLIAMSBURG® Color Collection By Benjamin Moore

144-Color Palette Reflects Actual 18th- And 19th-Century Colors Uncovered By The Colonial Williamsburg Foundation's Historians And Matched By Benjamin Moore's Unparalleled Paint Technology

May 16, 2013, 16:27 ET from Benjamin Moore

MONTVALE, N.J., May 16, 2013 /PRNewswire/ -- Benjamin Moore, one of North America's most respected paint manufacturers and color authorities, has joined with The Colonial Williamsburg Foundation's WILLIAMSBURG brand to launch The WILLIAMSBURG® Color Collection by Benjamin Moore, an assortment of paint colors authentically rooted in the history of our nation and its founding. The new 144-color palette represents a unique intersection of history, science and design that reflects the actual colors that existed in the 18th- and 19th-century and brought to customers through the most advanced paint technology in the industry from Benjamin Moore.


"This work showcases the close collaboration between two firms steeped in a rich heritage, both with a passion for bringing history into the home," said Carl Minchew, Benjamin Moore's Vice President of Color Innovation and Design. "The WILLIAMSBURG® Color Collection by Benjamin Moore offers our customers beautiful shades in a palette of amazing, accurate colors that are as stylish today as they were 250 years ago."

Colonial Williamsburg's renowned research team of historians and conservators examined period documents, paint samples, wallpaper and architectural fragments, and through this process discovered fresh and unexpected color findings. The Benjamin Moore team then carefully studied pigment compositions in order to precisely match these colors using the latest scientific methods to ensure the highest degree of authenticity to the original hues. As a result, The WILLIAMSBURG® Color Collection by Benjamin Moore presents a vibrant yet complex array of shades as they appeared more than 250 years ago that can be effortlessly incorporated into the modern home.

"It has been very exciting to work with Benjamin Moore developing a paint palette based on historic precedent," said Matthew Webster, Director of the Grainger Department of Historic Architectural Resources for The Colonial Williamsburg Foundation. "Together we developed the colors using almost 90 years of paint research and an understanding of historic production methods creating a palette that embodies the WILLIAMSBURG 'trend meets tradition' theme. It's personally satisfying to see research become reality with a palette that is consistent with colors that would have been found in the 18th century."

The WILLIAMSBURG® Color Collection by Benjamin Moore is now available in Benjamin Moore's Aura, Regal Select, Advance and Grand Entrance paints, as well as pint samples. The vibrant, authentic colors that Benjamin Moore customers expect can only be achieved through Benjamin Moore paints, which are available exclusively through Benjamin Moore's North American network of independent paint dealers. Benjamin Moore's premium AURA, Regal Select, Grand Entrance, Advance paints are built upon the proprietary Gennex platform, which has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. For more information, visit


The WILLIAMSBURG® brand offers fresh, spirited designs in all categories of home and gift. With products inspired by the 18th century and designed for today's lifestyle, WILLIAMSBURG is the preeminent leader of American style. The Colonial Williamsburg Products Program includes 40 licensees producing more than 7,000 products under the WILLIAMSBURG and WILLIAMSBURG Reserve brands. It operates 20 retail stores and website, Sales of WILLIAMSBURG products support the preservation, research and educational programs of The Colonial Williamsburg Foundation, the not-for-profit center for history and citizenship that oversees the restored colonial capital in Williamsburg, Virginia.

About Benjamin Moore

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in Benjamin Moore's Green Promise® portfolio are Aura, Regal Select, Advance, ben, Grand Entrance and Ultra Spec paint for commercial interiors --  all built upon our proprietary Gennex platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2013 Interior paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the third consecutive year and fourth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors are available exclusively from Benjamin Moore's North American network of paint and decorating retailers. 

SOURCE Benjamin Moore