HAMILTON, Bermuda, Sept. 24, 2018 /PRNewswire/ -- Bermuda will host the ITU World Triathlon Grand Final in 2021. The island's bid won favour with the ITU Executive Board today in Queensland, Australia.
Bermuda hosted its first of three previously awarded ITU World Triathlon Series in April of this year, earning 450 local workers and volunteers high praise for their execution of the event. Bermuda will also host world series events in 2019 and 2020. And now, given today's latest development via online announcement from the ITU, the island will have a fourth year of competition with the Grand Final in 2021.
In the World Triathlon Series Bermuda 2018 Impact Study, PricewaterhouseCoopers wrote: "Based on prior WTS Grand Final events, approximately 3,000 athletes are expected to participate in the age-group race, with 55 men and 55 women in the elite race and 100 para-triathletes.
"The estimated incremental on-island spend for the WTS Grand Final is $13.4 million, which results in an anticipated overall impact on GDP of $16.6 million."
The estimate from PwC would represent a ten-fold return on the $1.6 million public investment. The study also estimates the total cost to host the event is $3.5 million, of which $1.6 million will be Government-funded with the remaining amount expected to come from corporate sponsors.
The Ministry of Economic Development and Tourism and the Ministry of Social Development and Sport worked closely with the Bermuda Tourism Authority on the Grand Final bid. Bermuda Tourism Authority Chief Product and Experiences Development Officer Pat Phillip-Fairn and Steven Petty of the Bermuda Triathlon Association made the winning presentation to the ITU Executive Board earlier today.
Bermuda Tourism Authority CEO Kevin Dallas said: "While winning the ITU World Triathlon Series was an awesome achievement, winning the Grand Final has been our ambition from the beginning. This is an amazing milestone in Bermuda's journey to become a premier sports tourism destination. Congratulations to all involved in the bid process. I have full confidence that Bermuda will seize this incredible multiyear opportunity to show the world how we skilfully execute high-profile events out here.
"These triathlon events shine a spotlight on Bermuda, and importantly, have positive and lasting impacts for her tourism economy, as well as for athletes, families and volunteers."
Bermuda's own Flora Duffy won the MS Amlin World Triathlon Bermuda on her home turf in April 2018.
Out here is closer than you think. Located in the Atlantic Ocean off North Carolina's coast, the island of Bermuda is just a two-hour nonstop flight from most eastern U.S. airports. Attracting adventure seekers, explorers, romantic and originals, Bermuda is where people, cultures and an alluring mystique swirl together, connecting visitors to a place far from everyday life. The island's legendary pink-sand beaches, frozen in time historic towns and pastel-colored buildings stand out at first. But it's Bermuda's original, ever evolving take on island life that brings travelers out here again and again. The Bermuda experience is elegant, relaxed and genuinely warm, celebrating cultures, reveling in nature and staying open to whatever is around the bend. Recently, the 35th America's Cup, held in Bermuda May and June of 2017, brought a fresh energy to the destination with new and redeveloped hotels, must-visit attractions and restaurants adding to the island spirit. Visit www.gotobermuda.com, www.facebook.com/bermudatourism, and www.twitter.com/bermuda.
Bermuda Tourism Authority
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SOURCE Bermuda Tourism Authority