Best New Product Awards Announce The 11th Annual Winners As Voted By American Consumers

NEW YORK, March 6, 2019 /PRNewswire/ -- BrandSpark International has just announced the winners of the 2019 Best New Product Awards (www.BestNewProductAwards.com), the leading consumer-voted consumer product awards program in North America. The Best New Product Awards (BNPAs) cover three major consumer product categories: Food & Beverage, Beauty & Personal Care, and Household. The winners were determined based on a national survey of real shoppers who tried the products themselves. All products were launched after January 1, 2019.

This year's 38 winning products are:

"We are thrilled to celebrate the 11th year of the Best New Product Awards," says Robert Levy, President and CEO of BrandSpark International and Founder of the Best New Product Awards.  "As the BNPA program enters its second decade, we are uniquely positioned to examine the most important trends in CPG products over time.  We are learning from the past to predict the future in an ultimate effort to work with manufacturers to fulfill the desires and habits of American shoppers."

The winning products were determined among the nominees solely by the votes and opinions of more than 10,000 American consumers, including thousands of verified purchasers who bought the products with their own money. Voters participated in an extensive nationwide survey conducted by independent marketing research firm BrandSpark International.

For more information about the Best New Product Awards winners, visit: www.BestNewProductAwards.com. 

The program's companion American Shopper Study provides additional insight into the minds of American shoppers. Some highlights from this year's survey are:

• Consumers are increasingly challenged to keep up with the pace of new products.
• 42% say there are too many new products to keep up with—up considerably from just 34% a year ago.
  
  
• There are still ways for new products to stand out:
• 63% say they are likely to try new products that come recommended by other consumers.
• 75% say they try new products from the brands they know and trust most.
  
  
• New product benefits that continue to resonate with the majority of Americans include better health, taste, effectiveness, and convenience.
• 6 in 10 would rather find healthier versions of their favorite foods than cut them out.
• 1 in 2 shoppers believe there are still not enough convenient and healthy packaged food products.
• 73% say they look for new products that will make their life easier.
  
  
• Environmental benefits are increasingly important to American shoppers.
• 72% "appreciate" when manufacturers make products more environmentally-friendly, while 38% are "willing to pay more" for these products.
• 51% say it is important to them that food products are sustainably sourced
  
  
• More than 1 in 2 shoppers are occasionally choosing "natural" products in the food, health, household, and personal care categories.

About the 2019 American Shopper Study
The 2019 BrandSpark American Shopper Study presents the results of one of America's most comprehensive surveys of shopper trends and behavior. More than 10,000 respondents contributed in the survey's 11^th year.

About BrandSpark International
BrandSpark International uniquely combines real world consumer insights with marketing credentials and services. BrandSpark Insights gets at the heart of WHAT consumers think, WHY they act the way they do, and HOW marketers need to respond in an effort to successfully grow their business.

BrandSpark Marketing Services runs major CPG awards programs Best New Product Awards, BrandSpark Most Trusted Awards and consumer product endorsement and amplification platform, Shopper Army.

CONTACT:
Jill Budik / Spotlight Media Relations / 212.489.8774 / [email protected]

SOURCE BrandSpark International