BESTSELLING AUTHOR AND POET CLEO WADE PARTNERS WITH CALIFORNIA ESSENTIALS BRAND VELVET ON SPRING 2025 COLLECTION

LOS ANGELES, March 4, 2025 /PRNewswire/ -- Velvet by Graham & Spencer, the California-based brand synonymous with timeless essentials, is thrilled to announce its collaboration with celebrated poet, activist, and author Cleo Wade for the Easeful Essentials Spring 2025 collection. The highly anticipated line launches today, Tuesday, March 4, 2025, and features 43 effortlessly chic SKUs, ranging from $34 - $338, designed to embody the intersection of comfort, style, and purpose. 

"A Collection Rooted in Connection and Timeless Design"
A longtime admirer of Velvet's ethos and craftsmanship, Cleo Wade brought her creative vision to the collaboration, resulting in a collection that seamlessly blends her artistic sensibility with Velvet's laid-back yet elevated aesthetic. 

"We really wanted to create a collection that was uncomplicated.  Simple, elegant items that could be worn again and again. Great fits, in cozy fabrics, and timeless silhouettes to save women time and energy when they get dressed in the morning."

About the Collection 
The Easeful Essentials collection is the epitome of Cleo's vision for the perfect vacation wardrobe, designed to be simple, casual and timeless. Each piece was created to mix and match effortlessly, ensuring a well-crafted assortment of key pieces every woman should have in their closet. 

Key Details 

• SKUs: 43, featuring an array of wardrobe essentials and standout designs ranging from $34 - $338.
• Materials: Cashmere, linen, organic jersey and other luxurious yet practical fabrics.
• Highlight Items: A trench coat designed to last forever, embodying timeless elegance.

The Inspiration
Cleo Wade's collaboration with Velvet is deeply inspired by her philosophy of connection and empowerment. The collection is designed to resonate with those who value thoughtful design and pieces that carry a sense of purpose. 

"Cleo Wade is a natural partner for Velvet," says Velvet's Creative Director & Founder Jenny Graham. "Her voice and style embody the effortless, modern California lifestyle that Velvet is known for. Together, we've created a collection that feels deeply personal yet universally appealing." 

About Cleo Wade
Cleo is a New York Times-Best Selling author and poet whose work explores hope, resilience and the power of love. Her works have inspired millions with their messages of self-love, resilience, and community. She is a leading voice for change, using her platform to encourage compassion, equity, and empowerment. 

Availability
The Spring 2025 collection will be available starting  Tuesday, March 4, 2025, on Velvet's website (www.velvet-tees.com), all Velvet retail locations and at select retailers nationwide. 

About Velvet by Graham & Spencer
Founded in 1997, Velvet by Graham & Spencer is a contemporary fashion brand rooted in creating high-quality, everyday essentials with a modern California sensibility. Known for their luxurious fabrics and timeless designs, Velvet pieces are staples in wardrobes around the world. 

SOURCE Velvet by Graham & Spencer