Bestselling Author and Speaker Jon Acuff To Keynote GS1 Connect 2025

Three-Day Conference to Share Supply Chain Best Practices Leveraging GS1 Standards to Drive Innovation

EWING, N.J., Feb. 18, 2025 /PRNewswire/ -- Jon Acuff, "New York Times" bestselling author, will serve as a keynote speaker at GS1 Connect^®, the live three-day event taking place June 10-12, 2025, at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. Supply chain, technology and e-commerce professionals will gather at GS1 Connect 2025 to learn and share best practices for achieving supply chain visibility, efficiency and transparency using GS1 Standards.

Acuff is a critically acclaimed author of 10 books, including his most recent, "All it Takes is a Goal." During the keynote, he will share his unique mix of humorous insights, research and practical advice to help leaders and teams achieve goals through a phased approach: Dream, Plan, Do, Review. By helping attendees navigate the important elements of each of these phases, Acuff hopes to inspire organizations  to achieve business goals with greater ease and confidence.

"Organizations across the globe continue to face ongoing disruption, which can often challenge businesses in meeting their goals and objectives," said Bob Carpenter, president and CEO, GS1 US. "Jon's perspective on navigating change, focusing on prioritization and increasing productivity to achieve personal and business goals will be valuable as companies continue to face uncertainty and need to adapt."

In addition to the keynote presentation, GS1 Connect 2025 will offer immersive experiences featuring:

• Industry sessions across the grocery, foodservice, retail and healthcare sectors, focused on trends, innovation and stories from users of GS1 Standards
• How to prepare for regulatory requirements, such as the U.S. Food and Drug Administration Food Safety Modernization Act Traceability Rule (FSMA Rule 204), the Drug Supply Chain Security Act (DSCSA) and the change of the National Drug Code format
• Hands-on demos to experience and demonstrate the benefits of data transparency in an experiential environment for retail and healthcare products
• Implementation and use of two-dimensional (2D) barcodes and advanced data carriers including RAIN radio frequency identification (RAIN RFID) and the use of GS1 Digital Link
• Trading Partner Roundtable sessions to drive efficiency in shared supply chains
• A Standards and Technology Track featuring solution provider case studies and customer success stories to solve business challenges and improve operations
• How to Do Business With… Sessions to strengthen collaboration within the trading partner community

Attendees who register by March 31 qualify for Early Bird Perks.

To learn more about GS1 Connect 2025 and to register, visit www.gs1us.org/gs1connect.

About GS1 US 
GS1 US^® enables companies to power their supply chains to deliver safe, consistent, authentic, and trusted experiences. Best known as a source for UPC barcodes, GS1 is a not-for-profit, global data standards organization that creates a common language for companies to identify, capture, and share trusted data that links their physical and digital supply chains. Millions of businesses around the world power commerce with GS1 Standards. Learn more at https://www.gs1us.org.

SOURCE GS1 US