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Betfair lancerer kampagnen "Back The Whistleblowers" (Støt op om dommerne) sammen med Arsenal FC og You Are The Ref (Du er dommeren)
  • USA - español
  • USA - Italiano
  • USA - Svenska


News provided by

Betfair

Mar 02, 2017, 02:30 ET

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LONDON, March 2, 2017 /PRNewswire/ --

  • Olivier Giroud, Nacho Monreal og Petr Cech tager kontrol over dommerens fløjte i en eksklusiv lanceringsvideo, med en tidligere dommer i Premier League: Mark Halsey  
  • Betfair håber at kunne donere £20.000 til You Are The Ref, for at støtte op om dommere på alle niveauer, der ønsker at udvikle deres færdigheder  
  • Betfair lancerer en serie af 'hemmelig dommer'-blogs sammen med kampagnen, der giver et spændende indblik i rollen som dommer 
Betfair Launches 'Back The Whistleblowers' campaign alongside Arsenal FC and You Are The Ref (PRNewsFoto/Betfair)
Betfair Launches 'Back The Whistleblowers' campaign alongside Arsenal FC and You Are The Ref (PRNewsFoto/Betfair)
Betfair Launches 'Back The Whistleblowers' campaign alongside Arsenal FC and You Are The Ref (PRNewsFoto/Betfair)
Betfair Launches 'Back The Whistleblowers' campaign alongside Arsenal FC and You Are The Ref (PRNewsFoto/Betfair)
Betfair Launches 'Back The Whistleblowers' campaign alongside Arsenal FC and You Are The Ref (PRNewsFoto/Betfair) Betfair Launches 'Back The Whistleblowers' campaign alongside Arsenal FC and You Are The Ref (PRNewsFoto/Betfair)

Online-bookmakeren Betfair har lanceret sin nye kampagne "Back The Whistleblowers", der fokuserer på den vigtige rolle kampdommere har på banen, og hvor svært det i virkeligheden kan være.

Video: https://youtu.be/Lcl7PBOL2M4

     (Photo: http://mma.prnewswire.com/media/473961/Betfair1.jpg )
     (Photo: http://mma.prnewswire.com/media/473962/Betfair2.jpg )

Som led i kampagnen har Betfair slået sig sammen med den uafhængige organisation You Are The Ref (YATR), der hjælper dommere på alle niveauer med at forbedre deres færdigheder. Betfair har forpligtet sig til at donere £ 10 til You Are The Ref for hvert gult kort, der er givet i Premier League til dato (inkl. denne weekends kampe), og for at vise Betfairs dedikering til dommere på alle niveauer. Donerede penge vil blive brugt til at sende flere græsrodsdommere på særlige uddannelseskurser, i håb om at forbedre den generelle dommerstandard og ikke mindst antallet af dommere i Storbritannien.

Betfair har lanceret kampagnen som led i partnerskabet med Arsenal Football Club, og tre af klubbens spillere, Giroud, Monreal og Cech skiftedes til at fungere som dommer i en 11-mands amatør-kamp. Blandt amatørspillerne var tidligere Premier League-dommer Mark Halsey og Glenn Turner, som havde til opgave at bedømme dommerpræstationen for hver af Arsenals stjerner.

Tidligere dommer i Premier, Mark Halsey, kommenterede: "Giroud klarede det flot og traf nogle fine beslutninger, noget han også gør på banen som spiller. Cech viste lederevner og så ud til at nyde presset, han træffede to gode beslutninger, hvoraf den ene resulterede i, at en spiller blev udvist, for at tage hånden til hjælp på målstregen.

"Monreal indså, at beslutningstagning er meget hårdere end han havde forventet, og udtalte bagefter at han havde undervurderet det ansvar, som dommerne har i en kamp."

Betfair har også arbejdet sammen med en anonym dommer for at producere en indsigtsfuld serie af blogs, der fokuserer på de mange udfordringer en moderne fodbolddommer står overfor. Den første blog, med titlen "Managing Managers" (Ledelse af ledere) indeholder anekdoter med fokus på det pres, som dommere står overfor fra diverse ledere. Lignende blogs vil blive lanceret op til weekendens kampe, der tager fat på problemer som misfornøjede spillere, og den træning der skal til, for at klare sig som dommer på det allerhøjeste niveau.

Harry Phillips, Betfairs talsmand, sagde: "Betfairs kampagne, Back The Whistleblowers, er særlig relevant i øjeblikket, med så mange dommere, der er i krydsilden under og efter hver kamp. Vi ønskede et partnerskab med You Are The Ref for at vise vores støtte til et så vanskeligt et job, og for at hjælpe dem med at forbedre standarden blandt dommere i Storbritannien."

"Dommerpræstationer og beslutninger er i søgelyset, og der er en løbende debat om standarden på dommere. Det er et af de sværeste erhverv inden for sporten; men nogen skal jo gøre det. Uden dommere, ville der ikke være fodbold."

"Betfair donerer £10 til You Are The Ref for hvert gult kort, der er givet til dato i dette års Premier League, og vil også medregne kort, der gives af dommere i denne weekend i håbet om at nå målet på £20.000."

Se den eksklusive film optaget på Arsenals London Colney Training Centre på Betfairs YouTube-kanal. 

Betfair er Arsenal Football Clubs officielle betting-partner (ekskl. Asien)

Om Betfair: 

Betfair er en af verdens største internationale udbydere af online-sportsvæddemål og var pioner for Spillebørsen i år 2000. Ud over Spillebørsen har Betfair en lang række online sports- og casinoprodukter. Betfair vægter innovation højt, og har været banebrydende i innovative tiltag som 'Cash Out', 'Price Rush' og 'Acca Edge'.

Om You Are The Ref: 

You Are The Ref er en uafhængig organisation, der supplerer de standardprogrammer der tilbydes af nationale foreninger. De leverer uovertruffen analyse, uddannelse og indsigt til kolleger, der ønsker at imødekomme egne standarder. Målet for organisationen er, at uddanne og tilføre indsigt, for at forbedre dommerstandarden.

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