BetterInvesting and MUNCmedia Form Partnership to Align Retail Investor Targeting Activities

Organizations share common goal of building relations between retail investors and public companies

Oct 20, 2010, 10:00 ET from BetterInvesting

DETROIT and NEW YORK, Oct. 20 /PRNewswire/ -- BetterInvesting, a national, nonprofit association with members consisting of individual investors and investment clubs, and MUNCmedia, a leader in retail investor targeting, today announced a strategic alliance that will cross-market their unique retail investor targeting services with each other. This announcement follows their recent announcement regarding the formation with PR Newswire of RetailInvestorIConferences.com.

The agreement gives MUNCmedia clients exclusive marketing opportunities to BetterInvesting's active investor membership and allows BetterInvesting's corporate members special access into MUNCmedia's network of 90+ million investors as well as attendance at live New York City investor events.

"This partnership is a great opportunity for our membership and the corporate members who support our mission," said Kamie Zaracki, BetterInvesting's chief executive officer. "MUNCmedia provides innovative, leading-edge solutions for publicly owned companies that want to attract retail investors, especially small companies that don't have coverage on Wall Street and in the traditional media, and our members are always interested in learning about new investment opportunities. Corporate members will have opportunities to tap into MUNCmedia's extensive network."

"Within the investor relations industry, BetterInvesting's member base of retail investors is renowned for its stability and quantifiable portfolio base," said Bradley H. Smith MUNCmedia's chief marketing officer. "Helping our clients build relationships with this sophisticated group of educated investors can have quite an impact on a company's growth, especially for a small-cap company. It's the perfect complement to our Web 2.0 real-time outreach."

About BetterInvesting

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BetterInvesting Magazine is published monthly by BetterInvesting. 

BetterInvesting is the brand identity of the National Association of Investors Corporation, a national, nonprofit association with members consisting of individual investors and investment clubs. Founded in 1951 and with headquarters in Madison Heights, Mich., BetterInvesting is considered the voice of the individual investor, as well as the pioneer of the modern investment club movement. BetterInvesting is dedicated to providing a sound program of investment education and information to help its members become successful long-term, lifetime investors. 

About MUNCmedia

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MUNCmedia is the first Information Media Network and world leader in web-based Retail Investor Targeting solutions. We provide online corporate communications, research and media solutions to companies worldwide.

From targeting press releases one-to-one to individual investors to corporate video PR content, MUNCmedia helps companies deliver targeted and scalable messages to the precise audience in real-time. Hundreds of companies, IR and PR agencies, stock exchanges and integrated newswires rely on MUNCmedia services to deliver news messages to the retail financial community every day with measurable results.

MUNCmedia was founded in 2006 and is headquartered in New York, NY with regional offices in Bellevue, WA and Boston. We currently service over 300 direct public company issuers, 40 IR agency partners and other shareholder communications organizations .

SOURCE BetterInvesting



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