Playing on the words "wealth" and health and wellness, Beverly Hills has chosen "WELLTH" as the theme for the campaign. First identified in a book of the same name written by mindbodygreen founder Jason Wachob, WELLTH defines a move away from a drive for money and possessions to a less materialistic and more valuable life currency that encompasses wellness and is exemplified by health, purpose and happiness.
Iconic Supermodel Christie Brinkley, a vegetarian since the age 14 and committed to an organic lifestyle, expresses her appreciation of the initiative stating, "I'm thrilled to be involved with the launch of the City of WELLTH. A healthy, holistic lifestyle has been intrinsic to my long career in the fashion and beauty industry. A balanced approach to diet, exercise and mindfulness is the key to happiness and life long vitality. Wellness is glamorous!"
"The shifting status quo of how success is now perceived in terms of health and wellbeing, rather than through material and financial wealth, means the desire for WELLTH is now a key factor in people's choice of travel destination. Beverly Hills: City of WELLTH exemplifies the destination's continual innovation to create inviting options for visitors, and places wellbeing at the forefront of its world-class accommodation, dining, and spa and offerings," comments Julie Wagner, CEO of Beverly Hills Conference and Visitors Bureau. The city will be showcasing a range of activities inspired by the pillars of WELLTH: Move, Eat, Restore, Gratitude and Explore.
To mark the launch today, Jason Wachob leads a forum highlighting the WELLTH concept and what makes Beverly Hills the City of WELLTH. Experts in each pillar are joining Jason at Alo Yoga in Beverly Hills to discuss their own areas of expertise, the interplay between each pillar and how Beverly Hills contributes to the wellbeing of its visitors. These include Caley Alyssa (MOVE), Matthey Kenney (EAT), Dana Claudat (RESTORE), James Duigan (GRATITUDE), and Charlie Knowles (EXPLORE).
Hotels across the city are getting involved with unique WELLTH packages room and spa packages. These include: The Beverly Hills Hotel, The Beverly Hilton, Beverly Wilshire (A Four Seasons hotel), Luxe Rodeo Drive Hotel, Montage Beverly Hills, The Peninsula Beverly Hills, SIXTY Beverly Hills, Viceroy L'Ermitage Beverly Hills and Waldorf Astoria Beverly Hills (full details below). Terms and conditions apply, visit lovebeverlyhills.com/wellth for details and booking contact for all packages.
Wellthy meals are also available at a number of participating restaurants in Beverly Hills, showcasing specials that fall under one or more criteria: locally sourced, plant-based, vegan, paleo or utilizing meat that is grass-fed or hormone-free. Restaurants and cafes are listed below and can also be found at lovebeverlyhills.com/wellth.
Travelers will also be able to find out their 902*IQ through a fun, engaging and insightful quiz, hosted at lovebeverlyhills.com/quiz. Participants will be able to check their current wellthy lifestyle score and learn how to improve it through various Move, Eat, Restore, show Gratitude and Explore experiences in Beverly Hills. This score can also be shared on social media with the hashtag #BHWellth.
Wellness is an ongoing focus in Beverly Hills, with Mindful in May events across the city, including a community celebration with Dr. Deepak Chopra. The best-selling author of more than 85 books, will be leading a guided meditation session outside on City Hall grounds on May 12.
Wagner continues, "Beverly Hills has everything for the individual looking for a destination with wellbeing at its heart. WELLTH is not a trend in Beverly Hills, it's a lifestyle."
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SOURCE Beverly Hills Conference & Visitors Bureau