BEVERLY HILLS CONFERENCE & VISITORS BUREAU LAUNCHES /IMAGINE BEVERLY HILLS, LEVERAGING ARTIFICIAL INTELLIGENCE TO INSPIRE THE NEXT GENERATION OF TRAVELERS

The visionary campaign enlists digital creators to produce AI-driven artwork that turns dreams of travel to Beverly Hills into reality

BEVERLY HILLS, Calif., March 24, 2025 /PRNewswire/ -- Beverly Hills Conference & Visitors Bureau (BHCVB) introduces /IMAGINE Beverly Hills, a bold new content series that will launch on March 24 and run over a two-week period, that celebrates the city as a place where dreams take shape and the extraordinary becomes reality. Long synonymous with luxury, creativity, and possibility, Beverly Hills has inspired visionaries, artists, and dreamers for generations. Through this campaign, Beverly Hills serves as the muse for four talented digital creators who bring that inspiration to life, crafting original works that capture the essence of staying, playing, dining, and shopping in Beverly Hills.

Designed to spark imagination and invite visitors to dream big, /IMAGINE Beverly Hills captures the city's vibrancy, elegance, and endless opportunities through innovative visual storytelling using a fusion of human creativity, augmented reality, and AI. From iconic luxury hotels and world-class dining to a thriving arts scene and high-fashion couture, Beverly Hills is a destination where aspirations become reality. The resulting content, where life and art continuously inspire one another, highlights the magic of Beverly Hills and inspires visitors to turn their dreams into unforgettable experiences.

"Beverly Hills has a long-established reputation as one of the most luxurious destinations in the world, and we must continually evolve how we share that with modern-day audiences. Through the launch of /IMAGINE Beverly Hills, we are using transformative technology to portray the extraordinary experiences that await visitors, continuing to inspire the next generation of dreamers and travelers," said Julie Wagner, CEO of Beverly Hills Conference & Visitors Bureau. 

Beverly Hills has partnered with tastemaker Quigley Goode (@officiallyquigley) to introduce the talented creators behind /IMAGINE Beverly Hills, each of whom brings a unique artistic vision to the campaign. Inspired by their work, Quigley also weaves elements of the campaign into her own content, reinforcing the idea that Beverly Hills is a city where life, dreams and art continuously inspire one another.

• Hera Kim (@tinkertailorart) captures the essence of Beverly Hills luxury, imagining a sumptuous hotel suite, a hillside boutique hotel pool, and exquisite floral dresses set within lush gardens reminiscent of Greystone Mansion. Her work highlights the city's iconic hotel pools and high-fashion moments, celebrating the opulence and elegance that define the Beverly Hills experience.
• Lolita Diamond (@lolitartwork) celebrates Beverly Hills' lively rooftop culture, al fresco dining and iconic landmarks. Her artwork recreates the Beverly Hills Sign & Lily Pond bathed in golden hour light, a whimsical swan delivering champagne and appetizers to fortunate poolside guests, and an elegant rooftop speakeasy overlooking an expansive cityscape.
• Josephine Miller (@josephinemiller), renowned for her digital style creations, showcases the City's legacy as a world-class shopping destination. Her content features exclusive, fashionable looks inspired by Rodeo Drive, all set against iconic Beverly Hills backgrounds, from Two Rodeo and the House of Bijan to Beverly Cañon Gardens and Will Rogers Memorial Park.

The /IMAGINE Beverly Hills campaign is a gateway to real-world experiences that capture the city's spirit of possibility. Whether indulging in renowned hospitality, exploring cultural landmarks, or escaping to lush green spaces, visitors will find endless ways to enjoy everything the city has to offer. Within just 5.71 square miles, they can stroll past legendary fashion houses, discover public art at nearly every turn, and indulge in experiences that define luxury and lifestyle.

The /IMAGINE Beverly Hills images and video content are available on the partnering creators' Instagram platforms, as well as @lovebevhills and at lovebeverlyhills.com.

For more information, visit www.lovebeverlyhills.com.

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About Beverly Hills
Beverly Hills, a premier travel destination, is a charming, walkable and pet-friendly city with a village-like atmosphere that attracts people from around the globe. Visitors will find five-star hotel accommodations, world-class indoor/outdoor dining, acclaimed spas and unrivalled shopping, including the world-renowned Rodeo Drive, all within 5.71 square miles. The city's lush parks, outdoor plazas and wide, palm tree-lined streets frame a multitude of art, architecture and grand mansions. Learn more at LoveBeverlyHills.com or on Facebook, Twitter, Instagram and Pinterest. 

SOURCE Beverly Hills Conference & Visitors Bureau