Beware! Hershey Unveils Paranormal Tricks And Supernatural Treats For Halloween

HERSHEY, Pa., Sept. 28, 2015 /PRNewswire/ -- This year, The Hershey Company (NYSE: HSY) is transforming your Halloween from normal to paranormal with mysterious tips, spellbinding tricks and enchanting treats. Attending a Halloween party was last season's most popular activity¹ and 49 million Americans (31.5%) plan to throw or attend a Halloween celebration this year². Whether you're the host or the guest, Hershey will help you spread the fun and fantasy of Halloween to friends, family, monsters and mummies alike!

Plan Paranormally
Hosting a Halloween bash? Hershey has all the tricks and treats to make goblins and ghouls shriek with delight. Transform your home into a haunted abode with supernaturally fun crafts and recipes! Light up the night with Mason Jar Luminaries, complete the look by displaying candy bowls throughout the house, and don't forget to fill them using classic Hershey's Kisses Pumpkin Spice Flavored Candies. Thrill your guests with spooktacularly delicious Reese's Peanut Butter Pumpkin Spiders, concocted using iconic Reese's Peanut Butter Pumpkins. As the celebration simmers, send them screaming with yumummy Hershey's Milk Chocolate Bars dressed in Mummy and Bat Wrappers.

Knock if you Dare
Festively wrapped with Halloween-inspired characters and vibrant colors on the packaging, spread the spirit of the season with new and classic treats from Hershey. Mystify magicians and baffle ballerinas with NEW Reese's Nutrageous Snack Size Bars and classic Cadbury Screme Egg Candies.

For a frighteningly delicious treat, share classic goodies with the return of Halloween favorites Reese's Peanut Butter Cups and Kit Kat® Bars, or give the phantoms and fairies new scary-good Rolo® Minis Snack Size Candies. Be warned: hand out NEW Hershey's Candy Corn Full-Size Bars, and your home might become haunted by tricksters seeking a terrorific treat!

Whether you're hosting a paranormal party, baking sweets or handing out treats, add a touch of Halloween paranormal to your festivities with these delightfully fun candies, available now at retailers nationwide. To capture more of the Halloween spirit for all of your fangtastic festivities, visit www.CelebrateWithHersheys.com for inspiration.

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 22,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, Hershey employees are sharing their time and expertise to nourish one million minds by 2020.

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¹ Data compiled from a phone survey of 1,014 adults 18 and older living in the continental United States conducted from August 21-24, 2014 by ORC International for The Hershey Company.

² Data compiled from National Retail Federation Survey Results 2015 

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SOURCE The Hershey Company

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