Beyond Bylines: New Blog Offers Trends and Insights on - and for - the Media Industry

NEW YORK, March 6, 2014 /PRNewswire/ -- As social media has increasingly become a channel for breaking news, do journalists and bloggers still have a need for news wire services?

When PR Newswire for Journalists' community members were asked this question by a leading professional services firm, only 8% of respondents indicated they view and use social media as a replacement for news distributed by a wire service. Fifty-five percent use social and digital media as a companion source to wire services, while 37% do not use social media for finding company news.

This research presented an opportunity for PR Newswire for Journalists to deliver new features that enhance its core capability of providing valuable, newsworthy content relevant to the media. The website's new design makes the resources you have come to expect easier to access on-the-go.

A new blog, Beyond Bylines, is now available to community members and provides insight and resources for the journalist and blogger community. Some recent posts include:

• Information overload: with more data available than ever before, it can be difficult to cut through the clutter and find the news you need. Senior media relations manager Brett Savage-Simon walks through 6 steps to ensure on target news release delivery.
• Multimedia Stands Out. Media relations manager Amanda Hicken delves into the growth of visual journalism, and how PR Newswire helps the 42% of journalists and bloggers who report using more multimedia.
• Have a great story idea but not sure how to round out your sources? It can be time consuming to find a good source to quote in a story. Community Relations Specialist Evelyn Tipacti explains why this doesn't have to be the case if you use ProfNet.
• The newsroom is a unique environment: competitive, but also fraternal. Media relations manager Christine Cube shows how PR Newswire for Journalists is committed to creating a networking community for its members, connecting journalists and bloggers with their peers.

Visit PR Newswire's Beyond Bylines blog for more information on the latest media trends, news, tips, business moves, as well as tools for journalists and bloggers.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Caitlin Carragee
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201.360.6363
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