Beyond Resilience Off to the Races, Making Its NASCAR Debut with Ricky Stenhouse Jr. and HYAK Motorsports at Charlotte and Phoenix

SANY Nutrition Group's high-protein snack brand takes over Ricky Stenhouse Jr.'s No. 47
as primary sponsor for the Bank of America 400 and Freeway Insurance 500, with
Fanzone appearances, a Phoenix Walmart autograph session and race-day guest
experiences following its nationwide launch.

JONESBORO, Ark., Oct. 6, 2026 /PRNewswire/ -- BEYOND RESILIENCE, the performance-nutrition brand from SANY NUTRITION GROUP ("SANY"), is joining Hyak Motorsports and NASCAR Cup Series driver Ricky Stenhouse Jr. to launch a new era of protein snacks, where high-protein nutrition and irresistible indulgence belong in the same bite.

The partnership will put BEYOND RESILIENCE on Hyak Motorsports' No. 47 Chevrolet in an aggressive orange-and-black design energized by chocolate, caramel and cream. The message behind the car is direct: consumers should not have to choose between performance and pleasure.

FROM GROCERY AISLE TO GRANDSTAND

The Beyond Resilience logo will be on the No. 47 car at both races. The program kicks off at Charlotte Motor Speedway during the Bank of America 400 weekend, Oct. 10–11, and continues at Phoenix Raceway for the Freeway Insurance 500 weekend, Oct. 17–18.

The debut comes less than three weeks after Beyond Resilience Protein Crunch Bar arrived in Walmart bakeries nationwide on Sept. 30, putting the brand in front of one of the most loyal fan bases in American sports at the same moment it hits shelves where those fans shop.

PROTEIN HAS EVOLVED

Protein snacks have traditionally asked consumers to compromise on taste, texture or indulgence. BEYOND RESILIENCE rejects that trade-off. Its protein-rich, better-for-you snacks deliver the crunch, caramel, chocolate and satisfaction consumers crave, with nutrition built for modern life.

"Protein should not taste like a compromise," said Angela Pernsteiner, investor of SANY NUTRITION GROUP. "PROTEIN HAS EVOLVED is our promise that indulgence and performance can finally live together. BEYOND RESILIENCE delivers the taste experience people want and the protein they expect—without making them choose."

BUILT FOR PRESSURE

Launching under the BUILT BEYOND campaign platform, the partnership connects Stenhouse's fearless racing style with a brand founded on speed, courage and resilience. The shared belief is simple: pressure is not the enemy of performance. With preparation, discipline and repetition, it becomes fuel.

"Ricky represents an authentic and fearless approach to competition," Pernsteiner said. "He takes calculated risks, challenges expectations and keeps pushing when the outcome is uncertain. That is the spirit of BEYOND RESILIENCE—in motorsports, business, athletics and life."

Stenhouse's path from karting and sprint cars to back-to-back national series championships, multiple NASCAR Cup Series victories and a 2023 Daytona 500 win reflects the discipline required to return stronger after every challenge.

"We are a tight-knit team, and we enjoy accomplishing things people may not expect from us," said Stenhouse. "That connects naturally with BEYOND RESILIENCE. You prepare, take the risk, learn from what happens and come back ready to achieve more."

FAST IN NAME AND EXECUTION

The name Hyak means "fast" in Chinook Jargon. Speed also defines SANY NUTRITION GROUP's American manufacturing platform. SANY established its Jonesboro operation, developed BEYOND RESILIENCE and launched commercial production by combining start-up agility with advanced technology, manufacturing expertise and global capability.

"Bold ideas should not wait years to reach consumers," Pernsteiner said. "But speed alone does not create performance. It takes precision, courage and people who adapt under pressure. That makes Hyak Motorsports, Ricky Stenhouse Jr. and the No. 47 Chevrolet a powerful fit for BEYOND RESILIENCE."

A FULL THROTTLE LAUNCH

The integrated sponsorship will include the BEYOND RESILIENCE paint scheme, driver and team branding, trackside sampling, fan experiences, retail activations, digital storytelling and limited-edition merchandise. The No. 47 BEYOND RESILIENCE Chevrolet is scheduled to make its official on-track debut at Charlotte Motor Speedway on October 10.

Fans can be some of the first to sample the new product line while meeting Stenhouse at the following Beyond Resilience appearances:

Charlotte – Saturday, Oct. 10 — Stenhouse will appear at the Beyond Resilience tent in the Charlotte Motor Speedway Fanzone from 11:30 a.m. to noon ET.

Phoenix – Saturday, Oct. 17 — Stenhouse will host a Beyond Resilience meet-and-greet and hero card autograph session at the Walmart on N. 95th Ave. in Glendale, Ariz., in the morning, then appear at the Beyond Resilience tent in the Phoenix Raceway Fanzone from noon to 12:30 p.m. local time. The Glendale store carries Beyond Resilience Protein Crunch Bar.

Race day — On Sunday at both tracks, Stenhouse will host Beyond Resilience guests for private meet-and-greets at the No. 47 hauler in the infield.

BEYOND RESILIENCE products will be available through participating retailers, convenience stores, trackside activations and online channels.

CRUNCH. CARAMEL. CHOCOLATE. PROTEIN.NO COMPROMISE.

ABOUT SANY NUTRITION GROUP AND BEYOND RESILIENCE

SANY NUTRITION GROUP is an innovative protein-snack manufacturer that combines startup-like speed with advanced equipment, premium ingredients, and European-American process expertise. From its manufacturing facility in Jonesboro, Arkansas, SANY develops tailor-made, shelf-ready products while supporting American jobs, domestic production, and resilient supply chains. BEYOND RESILIENCE is SANY's performance-nutrition brand, created to unite protein-rich nutrition with uncompromising indulgence.

ABOUT RICKY STENHOUSE JR.

Ricky Stenhouse Jr. competes full-time in the NASCAR Cup Series in Hyak Motorsports' No. 47 Chevrolet. He is a multitime NASCAR Cup Series winner, the 2023 Daytona 500 champion and a two-time national series champion known for his aggressive racing style and competitive determination.

ABOUT HYAK MOTORSPORTS

Hyak Motorsports is an American professional stock-car racing team competing in the NASCAR Cup Series. Owned by Gordon Smith, Mark Hughes, NASCAR professional Ernie Cope and former NBA All-Star Brad Daugherty, the team operates from Harrisburg, North Carolina, and fields the No. 47 Chevrolet full-time with Ricky Stenhouse Jr.

MEDIA CONTACTS

[email protected]; (870) 758-0312
Jason Gilbreth
Trevelino/Keller
[email protected]

SOURCE SANY Nutrition