BIA/Kelsey to Present New Deals Forecast for Asia-Pacific Region at ILM Asia 2011, Oct. 25-26, in Singapore

CHANTILLY, Va. and SINGAPORE, Oct. 14, 2011 /PRNewswire/ -- BIA/Kelsey, the local media research and advisory firm that was first to size the deals opportunity in the U.S. and predict its growth, announced today it will unveil its new deals forecast for the Asia-Pacific region during a presentation to attendees of the upcoming ILM Asia conference (http://www.biakelsey.com/ILMAsia2011), Oct. 25-26, in Singapore.

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The five-year forecast (2010-2015) will estimate how much consumers are presently spending on deals (encompassing daily deals, instant deals and flash sales) in the Asia-Pacific region, based on data from nearly 40 countries, and forecast where this important advertising and marketing tool will grow.

"Deals are proliferating around the Asia-Pacific region, with new and existing companies finding ways to use the deals concept to help businesses sell their products and services," said ILM Asia Conference Cochairman Charles Laughlin, senior vice president and program director, BIA/Kelsey. "Our forecast represents the first time the sizable Asia-Pacific market opportunity has been modeled, and provides valuable context for our examination of the deals opportunity in the region during our upcoming ILM Asia conference."

ILM Asia will devote an entire morning to dissecting the deals opportunity in Asia during a special SuperForum focused on "The Expanding Deals Universe." BIA/Kelsey President Neal Polachek will open the SuperForum by presenting highlights from the firm's new forecast. The deals SuperForum will also include presentations by Jay Ng, director, mobile and business development APAC, Dealised; Adrian Tan, COO, Groupon Singapore; and Yiping Goh, cofounder, AllDealsAsia.com.

BIA/Kelsey and the Asian Directory Publishers Association (ADPAI) are partnering to produce ILM Asia, a forum for senior leaders in directories and local, social and mobile digital media to explore new business models and partnerships in Asia. Industry leaders will speak on topics ranging from social media and mobile search to transformation strategies for traditional media companies. ILM Asia sponsors include The Search Agency and Websplanet.

Visit www.BIAKelsey.com/ILMAsia2011 for details on the agenda, featured speakers, venue, sponsorship opportunities and conference registration.

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company's Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).

SOURCE BIA/Kelsey