BIA/Kelsey's 'SMB Digital Marketing 2012' to Examine Platforms and Players Driving the Latest Trends in Small-Business Marketing

Speaker lineup includes senior execs from Angie's List, Belly, Constant Contact, Deluxe Corp., Demandforce/Intuit, Dex One and ReachLocal

Jul 24, 2012, 12:57 ET from BIA/Kelsey

CHANTILLY, Va., July 24, 2012 /PRNewswire/ -- BIA/Kelsey is gathering top digital media and marketing leaders at SMB Digital Marketing 2012, Sept. 17-19 in Chicago, to examine the latest business models, technological developments and adoption trends in digital marketing solutions for small businesses. The speaker lineup is a blend of leading innovators in traditional SMB marketing and entrepreneurs who have taken the space by storm. 

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Keynote speakers for the event include Gail Goodman, CEO of the leading email and engagement marketing platform for small business, Constant Contact; Patrick Barry, CMO of Demandforce, recently acquired by Intuit; Alfred Mockett, CEO of leading directional media company Dex One; and Nathan Hanks, president of ReachLocal, a top provider of local online marketing solutions to SMBs.

"With some 20 million small businesses in the U.S. alone, SMBs represent the biggest opportunity for the next generation of digital marketing solutions," said Conference Cochair Charles Laughlin, senior VP and program director, BIA/Kelsey. "At SMB Digital Marketing 2012, we'll showcase the leading edge of innovation in this space and examine how solutions providers and small businesses are leveraging the latest trends."

Recent additions to the speaker lineup include Logan LaHive, founder and CEO Belly; David Kerr, GM, eCommerce, Angie's List; Gordon Henry, VP and GM, SMBs, Deluxe Corp.; Pamela Springer, CEO, Manta; Dick Larkin, executive VP, American Marketing & Publishing; Shawn Riegsecker, founder and CEO, Centro; Mary Beth Brendza, CEO, App Express; Marc Caltabiano, senior VP, marketing and products, Cartera Commerce; Darnell Holloway, manager, local business outreach, Yelp; and John Pletz, senior reporter, Crain's Chicago Business.

The conference program will cover key aspects of digital marketing, including mobile, social and deals, and will examine what's working for sales teams, agencies and resellers. Sessions include:

  • Precon Workshop: Building a Winning SMB Sales Organization
  • The Agencies on SMB Digital Marketing
  • SMB Franchise Leaders: Perspectives on the New Online Marketing
  • Sales Insights: Leveraging Resellers
  • Google and SMBs: The Special Relationship
  • Building an SMB Marketing Platform
  • Social Media: Focus on Business Models
  • Deals 2.0: The SMB Applications
  • Performance Marketing for SMBs
  • Making Sense of Mobile Advertising for SMBs
  • Inside Chicago's SMB Tech Scene: Mega Hitters and Startups

The conference also features BIA/Kelsey's SMB Future Stars program, which offers early-stage companies in the digital marketing arena access to the BIA/Kelsey conference community through a special participation package. Qualification requirements and online application for interested startups are available at  

Event sponsors include Acxiom, Agendize, Amdocs, CallFire, Infycosm, Media Distribution Solutions, Mongoose Metrics, Telmetrics and vSplash. The event's association partner is the Local Search Association (LSA). Media partners include Search Marketing Standard,, Topseos, The Next Web and Visibility Magazine.

Conference details, including speaker and agenda updates, sponsorship information, venue information and online registration, are available at  

About BIA/Kelsey 
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at, on the company's Local Media Watch blog, Twitter ( and Facebook (