Big 4 Challenge Google's Position as the World's Most Attractive Employer

STOCKHOLM, September 28, 2010 /PRNewswire/ -- Universum releases the global talent attraction index: "The World's Most Attractive Employers 2010", based on close to 130,000 career seekers, with a business or engineering background. Following the unprecedented world release in 2009, Google still manages to keep the no. one position, but this time facing growing competition from the big four auditing firms. In the business category, 2010 has been a good year for the auditing industry, as the top four companies now take four out of the top five places in the ranking. "We're witnessing the auditing firms and FMCG companies reconquering their talent group after a brief love-affair with the IT industry," said Michal Kalinowski, Universum's CEO. On a less positive note, the companies in the Banking and Investment industry, Management Consulting, and Oil & Gas, now encounter the problem of being perceived as less attractive employers.

In the engineering category, however, the IT-sector companies continue to dominate: the top three employers-Google, Microsoft, and IBM-maintain their positions from last year. The notable changes are Japan's Sony at no. four and Apple's new entry. German car manufacturer BMW is still the most powerful employer brand in the automotive industry. In the top 10, where American corporations dominate, praise must also be given to Siemens for their 8th position.

    World's Top 10-Business

    1. Google (1)
    2. KPMG (8)
    3. Ernst & Young (5)
    4. PricewaterhouseCoopers (2)
    5. Deloitte (10)
    6. Procter & Gamble (6)
    7. Microsoft (3)
    8. The Coca-Cola Company (13)
    9. J.P. Morgan (7)
    10. Goldman Sachs (4)

    World's Top 10-Engineering

    1. Google (1)
    2. Microsoft (2)
    3. IBM (3)
    4. Sony (7)
    5. BMW (4)
    6. Intel (5)
    7. General Electric (6)
    8. Siemens (8)
    9. Procter & Gamble (10)
    10. Apple (new entry)

                In parenthesis is the company's position in 2009.

                   Go to http://www.universumglobal.com/Top50

"Multinational corporations are increasingly aware of the current and future challenges of a shrinking workforce. To counter problems in securing their talent pipeline requires a talent attraction and employer branding strategy," advised Michal.

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Universum is an international company that specialises in the field of employer branding*. Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain current and future ideal employees. For more information, go to http://www.universumglobal.com

SOURCE Universum