Big Fish Announces New Leaders to Marketing and Public Relations Teams

Susan Lusty to be Big Fish's Vice President of Corporate Communications and Kathryn Ficarra as Big Fish Senior Director, User Acquistion

Oct 14, 2013, 13:29 ET from Big Fish

SEATTLE, Oct. 14, 2013 /PRNewswire/ -- Big Fish, the world's largest producer of casual games, today announced that Susan Lusty, a game industry PR veteran, is joining the company as Big Fish's Vice President of Corporate Communications.  Kathryn Ficarra has also been promoted to Big Fish's new Senior Director, User Acquisition.


Susan will be overseeing internal and external worldwide company communications.  She will work closely with the company's social media teams and Kathryn, who will oversee the company's marketing efforts.  Kathryn will be focused on customer acquisition efforts and partner marketing initiatives including creating new customer funnels through a variety of publishers utilizing mobile, social and PC/Mac platforms. 

Susan has served as a public relations consultant for the company for more than 2 years.  She will now turn to leading the company's communications. During her time as a consultant, Susan led the company's various corporate initiatives, as well as PR efforts for successful Big Fish titles -- Fairway Solitaire, Big Fish Casino, Fetch, and more.  Susan has worked on both the editorial and PR sides of the technology and gaming fields for more than 20 years.  During this time, she has successfully launched, promoted, and re-positioned many video game, mobile, consumer technology and Internet companies, and products in both national and international markets. 

Kathryn joined Big Fish more than a year ago as a Director of Marketing.  There she excelled at leading international partner marketing, affiliate marketing, display advertising/ retargeting and SEM. Kathryn came to Big Fish from KIRO TV, Seattle's CBS affiliate, where she spent 14 years in local sales and sales management running the local sales team as well as creating partnerships among the television and digital platforms offered.

"Susan and Kathryn have proven themselves to be tremendous assets in the expansion and recognition of our company and products," said John Holland, President of Big Fish.  "Their insight into the industry and thoughtful guidance have been invaluable as we continue to expand our games catalog and explore new opportunities.  We are extremely pleased to have both of these veteran executives step up into these new positions."

Big Fish has distributed more than two billion casual games to PC and mobile devices around the world since the company was founded in 2002.  Fiscal 2012 was the 10th consecutive record year for Big Fish, with more than $220 million in bookings.  The largest contributor of growth came from an expansion in their mobile and free-to-play businesses. Big Fish continues to entertain consumers with expanding genre selection on more devices, and a variety of purchase options and delivery modes.

About Big Fish

Founded in 2002, Big Fish <>  is the world's largest producer of casual games; dedicated to bringing engaging entertainment to everyone, anywhere, on any device. Through its proprietary, data-driven platform, millions of consumers seeking engaging entertainment easily discover and play PC, Mac and mobile games created by Big Fish's network of more than 140 exclusive development partners and its in-house Big Fish Games Studios.  The company has distributed more than 2 billion games from a growing catalog of 3,000+ unique PC games and 300+ unique mobile games.  Big Fish's games are played in more than 150 countries on a wide variety of devices.  The company is headquartered in Seattle, WA, with regional offices in Oakland, CA, and Luxembourg.

Susan Lusty