Bimbo and Takis to Present Copa Univision 2013

USA - English

• Latin America - español

LOS ANGELES, Aug. 2, 2013 /PRNewswire/ -- Bimbo, a brand known internationally for its support of the game of soccer, and popular snack brand Takis, are title sponsors of Copa Univision 2013, one of the largest soccer tournaments held in Los Angeles. The tournament is Saturday, August 3 at Goals Soccer Center in South Gate, California.

The first place team in the adult male division and adult female division will each win a grand prize of $1,000. This year's event is expected to attract more than 7,000 players and spectators.

"The tournament supports the youth in the Los Angeles area," said Rafael Velez, marketing manager at Bimbo Bakeries USA. "We support initiatives that get youth exercising, teach important skills such as teamwork and help our local community."

You may have seen the "Bimbo" name on soccer jerseys. Grupo Bimbo is the world's largest baking company with its global headquarters in Mexico City.

Bimbo is a company that is a well-known and respected name in soccer and is an official sponsor of Major League Soccer and Philadelphia Union. Bimbo is also a sponsor of several Mexican Soccer League teams, which have a strong group of followers in the U.S.

Velez adds that partnering with Copa Univision was a natural fit for Bimbo and Takis. Both brands are in Mexico where soccer is popular. The sport is growing in popularity here in the US.

"With soccer's recent increase in popularity, it makes sense for Bimbo and Takis to get involved at the community level and reach consumers directly," said Roberto Abad, senior brand manager for Takis.  "This tournament is family-friendly and aligns with our company's values, teaching today's youth to be active and live a healthy lifestyle."

"Of all the community events organized by Univision 34, Copa Univision L.A. is one of the most entertaining and exciting," said Esther Mendoza Brown, promotions manager at KMEX-TV. "Our community looks forward to this soccer tournament year after year and the day is filled with fun for our clients, partners, volunteers, players and their families."

For more information visit http://www.bimbobakeriesusa.com,  www.bimbousa.com or http://www.barcel-usa.com.

ABOUT BIMBO BAKERIES USA

A leader in the baking industry, Bimbo Bakeries USA (BBU) is known for its category leading brands, innovative products, freshness and quality. Our team of more than 28,000 U.S. associates operates 75 manufacturing locations in the United States.13,500 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Mrs Baird's®, Francisco®, Freihofer's®, Heiner-s, Marinela®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa.® 

About Barcel USA

Subsidiary of Grupo Bimbo, carrying salty snacks and candies. Products include chips, candies, and spicy flavored peanuts. Top selling items are the Takis Fuego, Paleta Payaso (clown pop) and Hot Nuts. One of the fastest growing Hispanic brands in the US. Customers can find our products in major retailers and mom and pop stores across the USA.

SOURCE Bimbo Bakeries USA