BIO-OIL® LAUNCHES "SCAR STORIES" CAMPAIGN WITH ARIANA MADIX TO HONOR THE JOURNEYS BEHIND EVERY SCAR

As a brand whose products help fade scars over time, Bio-Oil^® believes the stories they tell shouldn't fade with them. Through an inspiring content series, Scar Stories will highlight the experiences that leave a mark, reminding us of our strength, resilience, and the journeys we overcame that make us who we are. To bring these stories to life, Bio-Oil^® is partnering with television star, Broadway actress and best-selling author, Ariana Madix, who bears a defining scar on her chest due to skin cancer removal in 2018.

"The scar on my chest is a lasting reminder of my experience with skin cancer—a testament to what I've overcome and a call to prioritize skin protection. That's why I'm proud to partner with Bio-Oil for Scar Stories, a campaign that honors the journeys behind every mark," said Ariana Madix. "Bio-Oil Skincare Oil has been my go-to for keeping my scar hydrated and improving its appearance over time. While Bio-Oil helps care for scars, the stories they tell—and the strength they represent—deserve to be seen and celebrated. I hope sharing mine encourages others to embrace their own journeys and take care of their skin every step of the way."

Ariana is sharing her unique scar story through her social media channels to start an empowering conversation about our skin's journey and ignite a movement that embraces scars as symbols of growth and individuality rather than imperfections. Other influential voices on social media, including Katryce Pedro (@thefunnymomma) and Hailey Devine (@haileydevine), will also share their personal experiences to inspire confidence and self-expression among those with scars in their community.

Bio-Oil^® invites everyone to take part in the movement by sharing their own scar stories using #ScarStories and tagging @biooilusa on Instagram and TikTok. Every story has the power to inspire others to embrace their scars and the journeys behind them.

Bio-Oil^® Skincare Oils are dermatologist recommended and clinically proven to help reduce the appearance of scars, stretch marks, and other marks due to pregnancy, surgery, injury, acne, aging, and more. For more information on Bio-Oil^® skincare's portfolio of skin-loving products, visit here and follow @biooilusa on Instagram.

About Bio-Oil^®
Bio-Oil^® is best known for the multi-use skincare oil that is clinically proven to help improve the appearance of scars, stretch marks and uneven skin tone. Developed in South Africa in 1987, Bio-Oil^® has won over 400 skincare awards and has become the #1 dermatologist recommended brand for stretch marks in the US.¹ 

¹ProClaim Survey, 2024

Media Contact: Nandi Millett, [email protected]

SOURCE Bio-Oil®