Bio-Oil® Partners with Reality TV Stars for Third Annual Labor of Love Campaign Honoring Labor and Delivery Staff

The #1 dermatologist recommended brand for stretch marks and scars¹ continues its celebration of dedicated Labor and Delivery staff nationwide.

CINCINNATI, Sept. 9, 2025 /PRNewswire/ -- Bio-Oil^®, the #1 dermatologist recommended brand for stretch marks and scars¹, is continuing its commitment to celebrating Labor and Delivery staff for its third annual Labor of Love campaign, a nationwide initiative that honors Labor and Delivery teams throughout the month of September, the most popular month for birthdays. The campaign recognizes the enormity of the service, kindness, and selflessness hospital staff – including obstetricians, techs, doulas, nurses and more – offer to laboring moms during childbirth, especially during a time of year when delivery rooms are exceptionally busy.

To amplify the campaign's reach, Bio-Oil^® brand is partnering with reality TV stars, Jennifer Affleck, Mayci Neeley, and Mikayla Matthews. As mothers, each has personally experienced the invaluable support of skilled Labor and Delivery teams in bringing their children into the world safely. Through social media, they will share their unique motherhood journeys, highlighting how Bio-Oil^® products have helped their bodies through every stage, from pregnancy to postpartum.

"As a mom of three, I know firsthand how incredible and important Labor & Delivery teams are – especially during September, when so many babies are born," said Bio-Oil^® partner, Jennifer Affleck. "I'm thrilled to partner with Bio-Oil^® on its Labor of Love campaign to honor the compassion and commitment of these everyday heroes. Bio-Oil^® Skincare Oil was a staple in my skincare routine throughout pregnancy and now postpartum, helping to nourish my skin and visibly improve my stretch marks. It's a product I genuinely love and trust, and I'm proud to help shine a light on those who support moms every step of the journey."

Continuing its annual tradition, Bio-Oil^® brand is expressing its gratitude to the unsung heroes of Labor and Delivery by sending nursing essential care packages to some of the busiest hospitals nationwide. As a long-time skincare staple for expecting and new moms, Bio-Oil^® brand understands that pregnancy, birth and parenting take a village–made possible by the unwavering dedication of these professionals.

Bio-Oil^® Skincare Oils are dermatologist-recommended and clinically proven to help reduce the appearance of scars, stretch marks, and other marks due to pregnancy, surgery, injury, acne, aging, and more. For more information on Bio-Oil^® skincare's portfolio of skin-loving products, visit www.shopbiooil.com and follow @biooilusa on Instagram.

About Bio-Oil^®
Bio-Oil^® skincare is best known for the multi-use Skincare Oil that is clinically proven to help improve the appearance of scars, stretch marks and uneven skin tone. Developed in South Africa in 1987, Bio-Oil^®  brand has won over 400 skincare awards and has become the #1 dermatologist recommended brand for stretch marks and scars in the US.¹

¹ProClaim Dermatologist Surveys; Stretch Mark ending April 2024, Scar ending March 2025

Media Contact: Nandi Millett, [email protected]

SOURCE Bio-Oil®