MENLO PARK, Calif., July 17, 2015 /PRNewswire/ -- BioPharmX Corporation (NYSE MKT: BPMX) is excited to announce the launch of its social media campaign, #HugsShouldntHurt, to help generate brand awareness for its first consumer brand, Violet® iodine.
The week-long launch began Monday at a pre-ESPY Award lounge where athletes tweeted and retweeted photographs taken at the event tagging Violet and using the campaign hashtag #HugsShouldntHurt. Tuesday evening blogging network, Blogger Babes, co-hosted a Twitter party and experienced incredible success generating 7.8 million impressions for the hashtag. Violet will kick off its presence on Instagram Thursday at BlogHer 2015 by encouraging conference attendees to post photos to Instagram of them hugging their favorite "Violet Hottie" tattooed with #HugsShouldntHurt and tagging @SayHelloToViolet and using #HugsShouldntHurt in their posts. Each successful Instagram post will generate a dollar to be donated by BioPharmX to a charity for women's health.
"Using social media to drive awareness for the Violet brand and sharing its benefits is an incredibly fun yet effective way to reach our target woman," said Anja Krammer, president of BioPharmX. "The Violet woman is actively engaged in all aspects of social media and it makes sense to create a campaign with her day-to-day activities in mind."
Photos of the campaign can be found on the Violet social media channels and in the Events section of the Violet website at http://www.violetdaily.com/in-the-news/events/.
About Violet® iodine
Violet iodine is a daily iodine supplement for the relief of the most common symptoms of cyclic mastalgia and fibrocystic breast condition (FBC), including monthly swelling, tenderness, aches and heaviness. Violet iodine is available for sale at select CVS Pharmacies and The Vitamin Shoppe and online at cvs.com, vitaminshoppe.com, drugstore.com, and walgreens.com. To learn more about Violet iodine, visit www.VioletDaily.com and follow us on Facebook, Twitter, and Instagram.
About BioPharmX™ Corporation
BioPharmX™ Corporation (NYSE MKT: BPMX) is a Silicon Valley-based specialty pharmaceutical company, which seeks to provide products through proprietary platform technologies for prescription, over-the-counter ("OTC"), and supplement applications in the health and wellness markets, including women's health and dermatology. To learn more about BioPharmX, visit www.BioPharmX.com.
SOURCE BioPharmX Corporation