Bira 91 Announces Brand Partnership with the 2017 Global Citizen Festival
BIRA 91 IS THE OFFICIAL BEER OF THE FESTIVAL AND GLOBAL CITIZEN WEEK
NEW YORK, Aug. 30, 2017 /PRNewswire/ -- Bira 91 today announced its partnership with the 2017 Global Citizen Festival to be held in New York City on Saturday, September 23.
The free-ticketed Festival supports the movement to end extreme poverty by 2030. The event is a moment for some of the biggest artists in the world, advocates and Global Citizens to hold leaders accountable for their commitments towards achieving the United Nations' Global Goals for Sustainable Development.
Announcing the partnership Ankur Jain, Founder and CEO of Bira 91 said, "Bira 91 is proud to be the official beer and partner of Global Citizen. A refreshingly modern beer, Imagined in India, Bira 91 believes that urban millennials have a key role to play in the mission to end extreme global poverty by 2030. As Bira 91 aspires to bring more color and flavor to beer in global cities, it is keenly conscious of the opportunity and responsibility our consumers, partners and employees have to create a positive impact to end global poverty by enabling better livelihoods for communities throughout its supply chain – from barley farmers to factory workers to service staff around the world."
Lizzie Edelman, Vice President of Business Development and Partnerships of Global Citizen, said, "Partnering with socially conscious brands like Bira 91 is key to achieving our long term mission of ending extreme poverty. Bira 91's work around the world contributing to positive community development is impressive and we look forward to supporting each other's social good programs for many years."
For more information about the Festival, headliners and special guests, and to learn how to earn tickets visit globalcitizenfestival.com.
About Bira 91
A refreshingly modern beer brand, Imagined in India. Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more color and flavor. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become a rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network.
Driven by a dynamic and energetic team of over 300 passionate beer lovers, the company now operates two breweries in India, and has offices in 9 cities including New York City. Bira 91 is backed by Silicon Valley's legendary venture capital firm Sequoia.
Crafted with the creative urban drinker in mind — someone who likes to have fun and doesn't take life (or beer) too seriously, the brand aims to disrupt the global beer world with 21st century technology and its playful monkey mascot.
For more information visit www.Bira91.com.
SOURCE Bira 91
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